In a recent interview, Christin Baumgarten, VP of Growth and Marketing at Mailbird, a desktop email client for Windows, shares her insights on email marketing tactics. She emphasizes the importance of personalization, segmentation, and automation to achieve a high conversion rate. According to her, small businesses often overlook the significance of personalization. They should segment their email list, target specific groups of recipients and tailor the message accordingly. Baumgarten also advocates for using an email automation tool as businesses can save time and money, track customer behaviors and send relevant messages at the perfect time. Moreover, she believes that crafting a compelling subject line and using visual elements such as gifs or images can enhance a brand’s email campaigns. Finally, she suggests conducting A/B testing to optimize email campaigns for increased success.
Excerpt from the main article:
Mailbird’s Operations Manager Christin Baumgarten talks to ZeroBounce about her life in tech living in Bali, the benefits of remote work, and what productivity looks like to her. Plus, she shares three simple email tactics we can all apply today for better results. As an Operations Manager at a popular tech company working from Bali, Christin Baumgarten is living the life. A Berlin, Germany transplant, she joined Mailbird in 2014 as a Marketing intern and helped turn the company into one of the most widely-used email clients out there. Life in Bali, productivity tips and email tactics In this #ZeroBounceInterview, Baumgarten talks about the most efficient PR and marketing tactics she used to get media exposure for Mailbird. Also, she goes into: the benefits – and challenges – of remote work the biggest email mistakes she sees and the best way to grow your email list. Let’s begin! Christin, you