Don’t let your emails be inaccessible to certain groups. According to Action Rocket’s latest blog post, coding accessible emails is key to making sure everyone can receive and read your message, no matter their abilities. This starts with optimizing text size, contrast, and font choice. They also recommend alternative text for images, which helps those with visual impairments, and descriptive links for those who navigate via keyboard. Additionally, providing clear and concise content hierarchy helps those using screen readers navigate the email. Of course, testing is crucial to make sure everything is functional. By implementing these design changes to your emails, you ensure that everyone has access to your message, not just those who do not rely on assistive technology.
Excerpt from the main article:
Today the Email Markup Consortium shared their Email Accessibility Report – including over 303,847 emails which were tested by Parcel’s accessibility checker. The report shows a staggering 99.9% of emails don’t meet the requirements to be 100% accessible. We want to help you get your emails into the top 0.01% of accessible emails and follow accessibility best practices. So we have put together a handy guide for how you can meet all the accessibility requirements as set out by the Email Markup Consortium.Language AttributesWe were surprised to see such a large number of emails not meeting this requirement, and if you can implement these code changes, you can tick off 2 of the top 10 most common accessibility issues. In the above code you can see the three places you need to set the language of your email to meet the requirements:1. lang attribute on the elementAdding the language attribute