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HomeConsultantsEmail Tool TesterEmail Marketing KPIs: 10 Essential Metrics to Track

Email Marketing KPIs: 10 Essential Metrics to Track

If you’re sending mass emails, measuring your success is important. In this email marketing blog post, Email Tool Tester highlights the top 13 key performance indicators (KPIs) to track the performance of email campaigns. Besides click-through and open rates, others involve managing your unsubscribers, examining how much recipients interact with your messaging, and the efficiency of your sales funnel. Whether you’re looking to boost revenue or gain subscribers, tracking these metrics can help you narrow in on areas of improvement. It’s also essential to keep in mind that your industry is different, and your benchmarks will ebb and flow. Being consistent and keeping your brand’s tone consistent throughout your email marketing campaigns is another factor to ensure success.

Excerpt from the main article:

You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your celebratory dance, it’s time to run the numbers. We’re talking email marketing KPIs (Key Performance Indicators)—a.k.a. the little nuggets of data that can provide powerful insights into the effectiveness of your email strategy. Think of KPIs as your trusty compass that provide you with the information you need to gauge the success of your emails and make better decisions moving forward. When you track the right numbers you’re able to understand what’s working and what’s not and you’ll be able to answer questions like: Do people like it when I add emojis to the subject line? Am I making the message of my emails clear enough? Are my emails contributing to my business in any way? …And many, many more. From how many people hit the dreaded unsubscribe button to how much

Email Marketing KPIs: 10 Essential Metrics to Track was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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