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HomeESPsConstant ContactEmail vs. Social Media Marketing: Strategies for Growing Business

Email vs. Social Media Marketing: Strategies for Growing Business

Email vs. Social Media: the everlasting debate that has been going on for years. But which one is better? According to a recent study, email is still the king of ROI when it comes to marketing, beating social media by almost 40%. But that doesn’t mean you should turn your back on social media altogether. The key is to have a multi-channel approach, as they both serve different purposes. While email is great for personalized one-to-one communication, social media is better for reaching a wider audience and building brand awareness. The post also highlights the importance of integrating email and social media marketing efforts to create a seamless experience for your audience. So, it’s not a matter of choosing one over the other but rather finding the right balance to maximize your marketing efforts.

Excerpt from the main article:

If you’re a dinosaur like me, you may remember the days when we would send pages-long emails to friends to stay connected. We’d lean back in our chairs and relax into the electronic letter much like someone would 100 years ago after receiving a letter delivered by Pony.  Times have certainly changed. Now, if you’re

Email vs. Social Media Marketing: Strategies for Growing Business was originally published on Constant Contact

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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