Email vs. Social Media: the everlasting debate that has been going on for years. But which one is better? According to a recent study, email is still the king of ROI when it comes to marketing, beating social media by almost 40%. But that doesn’t mean you should turn your back on social media altogether. The key is to have a multi-channel approach, as they both serve different purposes. While email is great for personalized one-to-one communication, social media is better for reaching a wider audience and building brand awareness. The post also highlights the importance of integrating email and social media marketing efforts to create a seamless experience for your audience. So, it’s not a matter of choosing one over the other but rather finding the right balance to maximize your marketing efforts.
Excerpt from the main article:
If you’re a dinosaur like me, you may remember the days when we would send pages-long emails to friends to stay connected. We’d lean back in our chairs and relax into the electronic letter much like someone would 100 years ago after receiving a letter delivered by Pony. Times have certainly changed. Now, if you’re
Email vs. Social Media Marketing: Strategies for Growing Business was originally published on Constant Contact