Email marketing platform Emma has launched its SMS marketing product, which enables businesses to use text messaging to reach customers. The platform hopes to help businesses “cut through the noise” and make quicker contact with their clients. According to Emma, text messages are more likely to be opened and read than traditional email marketing campaigns. SMS also offers businesses the potential to collect feedback quickly, send appointment reminders and promote new products. Emma’s program has been designed for both desktop and mobile use, allowing customers to create and manage text messaging campaigns from almost any device. Pricing for the SMS service is yet to be announced. Emma’s founder, Clint Smith, said he expected SMS to be a “top-performing” channel for sales within the next 12 months.
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In today’s digital world, customers are bombarded with messages across many channels and they aren’t always relevant or timely. In fact, those messages often neglect to take the customer’s journey into consideration – such as a recent purchase they made or an event that they desire to attend. As a result, marketers may miss out on the opportunity to connect with their customers on a deeper level. However, there is one channel that can help improve the delivery of these messages, and that’s with short message service (SMS). SMS messages boast a 98% open rate and 95% of text messages are read and responded to within three minutes of receipt. Combining SMS with email marketing gives your messages a higher chance of reaching your audience at the right place, at the right time. And that’s why we’re excited to launch SMS at Emma! The power of SMS SMS has
Emma Launches SMS: A New Way to Cut Through the Noise and Reach Customers Faster was originally published on Blog Posts Archive – Email Marketing Software That Works For You | Emma Email Marketing & Automation