Want to spice up your email marketing game? Adding an infographic to your email campaigns can work wonders for engagement. Not only do they grab attention, but they can convey information in a fun and easy-to-understand way. According to a recent study, adding an infographic can increase click-through rates by up to 30%. However, it’s important to keep in mind that infographics can also increase email file size, causing slow load times. To ensure your infographic is readable, use alt tags and avoid using too much text. Remember that a clean and simple design is key to ensuring readers aren’t overwhelmed. So, take a chance and add a little color and creativity to your next email campaign!
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Looking at a stack of numbers can be pretty monotonous. And so can having to go through huge blocks of text. It takes some clever arrangement and an arresting visual language to bring together both in a manner that makes the eventual outcome highly digestible. In case you are wondering, we are talking about infographics. This is the age of data. Businesses churn data to make better decisions. Customers expect to be apprised of their actions through data. With so much weightage assigned to it, making data engaging and accessible is downright imperative. Now, how can that be achieved? By focusing on data visualization and presentation, and infographics are one of the finest use cases in this regard. For businesses to captivate and build long-lasting relationships with their audience, they must offer value, which comes with sharing crucial and revelatory data-led insights with them. In doing so, however, they must
Everything You Need to Know about Infographics in Emails was originally published on Email Uplers