In the world of email marketing, segmentation is key – it allows businesses to cater messages to specific groups of people. But what happens when your customer base starts to evolve, and you need to adjust your segmentation strategy? ActiveCampaign’s blog offers tips on keeping up with the changes. First, don’t be afraid to experiment and try new approaches. Look at metrics like open and click-through rates to see if your new strategy is working. Also, make sure to stay up-to-date on industry trends and new technology that can improve your segmentation capabilities. And most importantly, don’t forget to put the customer first – always make sure your segmentation strategy is designed to provide them with the best possible experience.
Excerpt from the main article:
ActiveCampaign Evolving Your Segmentation Experience…A Look Ahead Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in one place and can only be accessed there. But in ActiveCampaign, our segment builder is a floating feature that allows you to create “segments on the fly” from several different places within the platform. We are very excited to highlight a collection of high-value features being released over the next quarter as we begin paving the path to evolving your segmentation experience in the platform. Select Multiple Tags Within a Single Condition to Make Room for More Conditions Make room for more conditions! Now, you have the ability to select multiple of your tags from a checkbox dropdown within
Evolving Your Segmentation Experience…A Look Ahead – ActiveCampaign Brett Read May 17, 2023 was originally published on ActiveCampaign
