SMS marketing is a lucrative field, and spamming prospective customers is sure to ruin it for everyone. To build a successful SMS marketing campaign, businesses must follow the rules, or they will pay a hefty fine. The first key takeaway is to get permission before sending messages. The website offers a few tips for gaining permission, which include making opt-in clear, offering exclusive deals, and allowing customers to opt out at any time. Another key takeaway is that SMS marketing is all about concise messaging that captures the customer’s attention and a powerful call-to-action. Moreover, successful SMS marketing ideas include sending coupons, reminders, and invitations. In conclusion, marketers should remember to build trust and respect their customer’s privacy, or they risk becoming the modern scourge of the text messaging universe.
Excerpt from the main article:
So you want to be (or are) an SMS Marketer. As you navigate the ever-changing landscape of digital marketing, it’s crucial to understand the SMS marketing legal landscape and SMS marketing laws and best practices. One key thing that SMS marketers in the U.S. often overlook, but which actually requires your attention, is the Federal Do Not Call (DNC) list. The thing is, checking the DNC list is not only essential (in fact required by law), but it can actually increase your ROI, and benefit your customers and your business! Here’s how. Compliance with the SMS Marketing Laws First and foremost, let’s get the SMS marketing legal stuff out of the way. In the realm of SMS marketing, compliance with Federal law is non-negotiable. The Telephone Consumer Protection Act (TCPA) clearly outlines the rules regarding SMS marketing, and among those rules is the requirement that you not send any SMS