Are you tired of landing on web pages that make you want to gouge your eyes out with a spoon? Don’t let your own website be one of those snooze fests! Constant Contact has some tips for designing a landing page that will engage visitors and draw them in. First, make sure the page has a clear and compelling headline. Use striking visuals and keep things simple and to the point. Highlight the benefits of whatever you’re offering and make it crystal-clear what you want visitors to do next. Don’t force visitors to scroll down the page to find the main call to action. And, for heaven’s sake, test your page to make sure it’s easy to navigate and looks great on all types of devices. Follow these tips, and your landing page will drive conversions and make sales in no time!
Excerpt from the main article:
First, the good news. There’s no need for advanced web design or coding skills to master the art of landing page design. A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on an advertisement or other call to action (CTA). Think