Email marketing is taking a page from social media with the inclusion of GIFs in messages. This fun addition not only catches the reader’s attention but also adds an extra layer of creativity to the message. However, it’s important to remember that not all email clients support GIFs, so testing is crucial before sending out animated emails to a mass audience. Furthermore, keep the GIFs small to ensure they don’t slow down load times or get flagged by spam filters. Overall, incorporating GIFs into email marketing can be a game-changer in engaging with audiences, adding a personal touch, and ultimately increasing click-through rates. So, let’s get creative and start exploring the world of animated emails.
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Should you use GIFs in emails? It depends on your brand and what you want to communicate. Marketing strategist Lesley Vos has all the details in the article below – and she shares some great examples to inspire you. With an average adult exposed to around 120 marketing messages a day, is there anything email marketers can do to go the extra mile and grab a prospect’s interest? Considering a normal person’s attention span of just 8 seconds, what can keep their interest besides intriguing subject lines, straight-to-point offers, colorful images and bright calls-to-action? (You know that readers get used to all this too, and that’s not going to surprise them anymore.) The answer lies with animated GIFs. Along with personalization, bright brand colors and relevant emojis, GIFs in emails are your extra trick to surprise people and motivate them to take your desired action. In this article, you will:
How to Use GIFs in Emails to Skyrocket Conversions (+Examples) was originally published on ZeroBounce Blog
