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HomeConsultantsSpam ResourceI got a bounce! What do I do?

I got a bounce! What do I do?

Have you been experiencing bouncebacks in your email messages? Fear not, brave email warrior! has some tips to help you solve this issue. First off, understand that bouncebacks are a sign that something is amiss with your email, whether it be an incorrect email address or an overzealous spam filter. Make sure to review the error code provided in the bounceback message to get a better understanding of what went wrong. Sometimes, all it takes is a quick fix, like updating your email list or having your recipients add your email address to their contact list. In more complex cases, consult with your email provider or IT department for a more detailed solution. Don’t let bouncebacks defeat you – fight back with these helpful tips!

Excerpt from the main article:

So you’ve seen a new bounce message and you’re wondering how best to handle it. Where do you start? How do you troubleshoot it? I’d love to write a whole book on the topic, but alas, that’ll take some time. In the meantime, here’s what to do:Here’s the very short and abbreviated version of what you should do:READ THE BOUNCE MESSAGE. It’ll contain text. That text will almost always contain an English language description of why the ISP rejected the email message. That message may be cryptic, but it’s VERY insightful, if you can decode it.Trust the bounce message. Bounce messages should be considered correct until proven otherwise. For example: if you get a bounce message from Gmail that says your mail is bouncing because of a lack of email authentication — lean hard into that. Investigate. Test. Prove that authentication is working. Because it’s probably not. Yes, sometimes an ISP

I got a bounce! What do I do? was originally published on Spam Resource: All Things Deliverability

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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