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HomeConsultantsEmail Tool TesterSaaS Email Marketing: The Guide to Starting Your First Campaign

SaaS Email Marketing: The Guide to Starting Your First Campaign

For those who think SaaS (Software as a Service) and email marketing go together like oil and water, EmailToolTester’s latest post is here to say, “Think again!” This insightful piece serves up a delicious buffet of strategies for effective SaaS email marketing. The key ingredients? Savvy segmentation, enticing onboarding emails, informative newsletters, and a dash of transactional emails, all seasoned to perfection with meticulous tracking. The takeaway is clear: SaaS businesses have a feast of opportunities to use email marketing to engage users, boost conversions, and nurture long-term relationships. So for all the SaaS marketers out there, it’s time to roll up your sleeves, don your aprons, and start cooking up a storm in the kitchen of email marketing. Bon appétit!

Excerpt from the main article:

When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: taking too much inspiration from other SaaS brands. While you might assume you’re doing things by the book, you risk ultimately ending up with a non-creative campaign. And that’s exactly what people won’t respond to. To help you craft email marketing campaigns that will get people talking, we’ve prepared this guide with everything you should know for your first campaigns. Sure, I’ll take you through all possible options you have, but I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to your audience. Let’s dig in! Uniqueness of SaaS email marketing: why it needs different strategies Briefly put, email marketing can be a powerful growth strategy for a SaaS company that wants to: Increase customer retention Maintain and improve customer relations Acquire new customers Nurture

SaaS Email Marketing: The Guide to Starting Your First Campaign was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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