Have you ever sent an important email only to realize later that you forgot to include crucial information or made a mistake? You may be tempted to resend the email in hopes of fixing the error, but before you hit send, consider a few things. In a blog post from Omeda, the author advises that resending an email can lead to annoyance from the recipient, so it’s important to assess the situation before taking action. If the email contained incorrect information or an event date was wrong, it’s worth considering a resend, but if it’s a minor error, a follow-up email with a simple correction may suffice. Ultimately, it’s important to prioritize the recipient’s experience and avoid coming across as pushy or unprofessional. So, before you hit the “resend” button, think twice and decide if it’s truly necessary.
Excerpt from the main article:
You spent days planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend it the next day. But if it’s not backed by solid strategy, a second send can just as easily annoy your audience and hurt your deliverability. Should you resend your email? As with most topics in email marketing, the best decision depends on the context of your audience, your email type and your overall marketing goals, as well as what’s possible with your marketing software. In this post, we’ll break down the pros and cons of a second send, discuss when it makes sense to resend an email and present alternatives to resending. What are the benefits of resending an email? Resending an email increases the likelihood that you’ll engage any one person in your audience. With email becoming more
Should I resend my email?: How to decide – Omeda was originally published on Omeda