If you’ve got burning questions about BIMI and you’re looking for answers, look no further. Blogger Al Iverson has compiled a list of the most important queries he believes people have about the technology and handily provides the answers too. Among those questions are what type of certificate is needed for BIMI, whether DMARC is a requirement, and what email clients support it. Iverson’s post even includes insights that some certificates may be more trusted than others and that marketers need to have a DMARC policy to use BIMI. If all this sounds like gibberish to you, think of it as a helpful guide to a technical subject that’s suddenly become very important for digital marketers.
Excerpt from the main article:
There are enough BIMI questions floating out there nowadays, that I thought it’d be good timing to put together a BIMI mini-FAQ. If you did not already know, BIMI (Brand Indicators for Message Identification) is a way to attach a logo to your email sending domain and with recent Gmail developments (not to mention, Apple support), it’s poised to become rather a big thing. And assuming you did know what BIMI was, let’s jump right into the FAQ:What’s that new blue checkmark thing at Gmail? How do I get that?Gmail recently announced that for senders who implement BIMI, they’ll show a little blue checkmark next to the sender’s email address, showing that the sender has been validated. You’ll get that by implementing BIMI (with a VMC). Read more about that here.What’s a VMC again and where do I get one of those?VMC means “Verified Mark Certificate” and it’s a certification you
Some random BIMI questions (and answers) for May 2023 was originally published on Spam Resource: All Things Deliverability
