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HomeESPsVerticalResponseSpam Traps - What are they and how to Avoid Falling

Spam Traps – What are they and how to Avoid Falling

Spam. We all hate it, but unfortunately, it never seems to go away entirely. If you’re a marketer, you likely know the importance of maintaining a clean email database to avoid being flagged as a spammer. However, did you know about spam traps? These email addresses are never used by humans and are created to catch spammers in the act. This blog post teaches what spam traps are, how to avoid them, and what steps to take if you’ve fallen into one. The key takeaways are that you should always regularly clean your email list, avoid buying email lists, and consistently check your delivery and bounce rates. By following these simple rules, your email marketing campaigns will stay on the right side of the law and, more importantly, will avoid being marked as spam.

Excerpt from the main article:

Are you a marketer looking for the best way to get your messages out most effectively and efficiently as possible? You may have heard of email marketing spam traps but are unsure what they entail or how to avoid them. Spam traps are an important factor to consider when creating an email list as missteps can cause serious reputational damage, potentially leading to warnings from ISPs, decreased deliverability, and more. In this blog post, we’ll go over all things related to spam trap prevention with tips on recognizing and avoiding them for good! What is a Spam Trap and why should you be aware of it when sending emails As email marketers, it’s crucial to understand what a “spam trap” is and why it’s an issue. Simply put, a spam trap is an email address that is designed to identify email spammers. These addresses are typically inactive and often appear

Spam Traps – What are they and how to Avoid Falling was originally published on VerticalResponse

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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