Email marketing is a critical component of any successful business, but with so many software options out there, it can be hard to know where to start. ActiveCampaign recently released its list of the best email marketing software of 2023, with six standout options for businesses of all sizes. While Mailchimp is popular for beginners, ActiveCampaign recommends considering other options for more advanced features and functionality. HubSpot is a great choice for businesses looking for an all-in-one marketing platform, while Klaviyo is a top choice for e-commerce businesses. Other options on the list include ConvertKit, Constant Contact, and AWeber. No matter which software is chosen, it’s important to prioritize features that make email campaigns more personalized and efficient, such as automation and segmentation.
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ActiveCampaign The 10 Best Email Marketing Software for Small Businesses What is email marketing software? Email marketing software is a tool that helps businesses create and send email campaigns to a large number of recipients at once. This software allows marketers to manage their email lists, create personalized content, and track the performance of their campaigns. Email marketing software typically includes features such as customizable templates, email scheduling, automation, A/B testing, and analytics. To use email marketing software, businesses typically start by importing their email list into the platform. They can then create email campaigns using customizable templates or by designing their own emails from scratch. The software allows businesses to personalize emails with recipient names, location-based information, and other relevant data to increase engagement. Once the email is created, businesses can schedule it to be sent at a specific time or send it immediately. After sending the email, the
The 10 Best Email Marketing Software Software for Small Businesses was originally published on ActiveCampaign