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HomeESPsBenchmark EmailThe Future of Email Marketing: Trends and Predictions for the Years to...

The Future of Email Marketing: Trends and Predictions for the Years to Come

Email marketing is alive and kicking, with businesses globally already using it as a strong medium to reach consumers and increase conversion rates as it provides a measurable ROI. BenchmarkEmail has released its predictions and trends for the upcoming year that businesses should consider to increase their email marketing potential. Firstly, it is essential to personalize email content to suit the recipient and to enhance customer experience, leading to better open rates. Secondly, mobile optimization is key, as more than half of global web traffic is currently generated via mobile devices. Lastly, sustainability ethics for email marketing is predicted to increase, with marketers responsible for reducing their carbon footprint and making efforts towards net-zero emissions. Overall, email marketing is a tool that businesses can use to enhance their marketing strategy and customer engagement.


Excerpt from the main article:

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own. In this article, we’ll explore the current state of email… The post The Future of Email Marketing: Trends and Predictions for the Years to Come appeared first on Benchmark Email.


The Future of Email Marketing: Trends and Predictions for the Years to Come was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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