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HomeESPsBenchmark EmailThe Impact of eCommerce on Traditional Retail

The Impact of eCommerce on Traditional Retail

Traditional retail may be headed for trouble as the world leans more toward e-commerce. A blog post from Benchmark Email noted that consumers are gravitating toward e-commerce sites due to convenience, lower prices, and access to a wider variety of products. Many traditional retailers have struggled to keep up with online competitors, and those that have implemented new strategies, such as creating mobile apps or offering online ordering, have still seen only mixed success. The post points out that traditional retailers may need to make changes to survive and keep up with what consumers are really looking for. Those that don’t may see fewer customers walking through their doors.

Excerpt from the main article:

The rise of eCommerce has been one of the biggest disruptions in the retail industry in recent years. With the convenience of online shopping and the ever-increasing range of products available, traditional retail models have been challenged like never before. Retailers that have been slow to adapt to the changing landscape have struggled, with many… The post The Impact of eCommerce on Traditional Retail appeared first on Benchmark Email.

The Impact of eCommerce on Traditional Retail was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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