If email marketing campaigns are not delivering the expected results, it might be time to clean up the mailing list. Kickbox outlines the importance of list hygiene, explaining how poor quality can damage the sender’s reputation and waste resources. List cleaning can be done in several ways, from removing inactive or bounced email addresses, and two-factor authentication to prevent significant typos, to rewarding subscribers to opt-in again. There are various tools and service providers on the market that can manage data hygiene. The blog suggests it is essential to assess data hygiene regularly to ensure mailings hit the right audience, straying difficulties with internet service providers and inbox providers requiring advanced analytics and maintenance. By keeping these critical aspects in check, businesses can increase ROI and achieve better digital marketing results.
Excerpt from the main article:
Is your last email marketing campaign not getting the results you hoped for? Low open and click-through rates, a surge in spam complaints, and dismal inbox placement could be the reasons why.The solution? Look closely at the quality of your email databases. Practicing solid email list hygiene can help you avoid many of the issues that kept you out of your subscribers’ inboxes in your last campaign.Mailing list cleanup will need to move to the top of your checklist sooner rather than later. Keep reading, and we’ll cover why email list cleaning is necessary and how to do it alongside a leading email list verification service.Why is email list cleaning so vital for email marketers?The short answer is email list cleaning will help your sender reputation with Internet Service Providers (ISPs), making it more likely that your emails will make it to the inbox. But there are other reasons to
The Importance of Mailing List Cleanup and How to Do It was originally published on Kickbox Blog