Sharpen your email marketing edge with A/B testing, the ultimate guide! In the cut-throat world of email marketing, finding the best techniques to engage your audience is key. A/B testing is the answer. This method allows marketers to compare two versions of an email to determine which performs better. Before jumping in, marketers should start with goals and expectations, then choose between two groups: the control and the variation. One variable should be changed at a time, such as subject lines, images, or calls to action. Once you have a winner, analyze the results, and apply the knowledge to future campaigns. With these techniques and more, your email campaigns will skyrocket to the top of the inboxes!
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In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025. These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely. Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront. So how can you be sure which email will be more successful than others? You’re not the first person to ask that question. What if there was a way to be sure that one version of an email would generate more engagement, lead to more landing
The Ultimate Guide to Email A/B Split Testing | AWeber was originally published on AWeber