Are you tired of receiving irrelevant emails? If so, you’re not alone. That’s why more and more companies are implementing email preference centers. A blog post from Shift Paradigm explains the value of these centers and how they can benefit businesses. By allowing recipients to choose the types of emails they would like to receive, companies can improve engagement rates and reduce unsubscribe rates. Additionally, preference centers provide valuable insights into audience preferences and behaviors, which can inform future marketing strategies. Overall, implementing an email preference center can lead to more targeted, effective messaging and a better overall relationship with customers. So, let’s make email great again and start giving people what they actually want to see in their inboxes.
Excerpt from the main article:
The Value of Implementing an Email Preference Center was originally published on Shift Paradigm