Marketing can be a minefield of confusing terminology but fear not: the digital world is no different. Whether you want to understand the lingo for personal development or just to impress your boss, Constant Contact has compiled a handy glossary of commonly used digital marketing terms. From CTR to UTM, ROAS to SERP, this A-to-Z can help to demystify the world of SEO and PPC. And if you think “bouncing rate” sounds like a new workout fad, this guide is definitely for you. Whether you’re a novice or a pro, it’s always handy to have a reference to hand for any terms that seem alien, so bookmark the page and take charge of your digital know-how.
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Algorithms. Automation. Artificial Intelligence. It may sound like science fiction, but it’s just another day in the digital marketing space. Working within a landscape that is always flush with new technologies, the experienced marketer knows that their industry is constantly evolving. And, as always, new concepts beget new language and brand-new digital marketing terms and