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HomeESPsSendGridWhat Is Click to Open Rate (CTOR) in Email Marketing & Is...

What Is Click to Open Rate (CTOR) in Email Marketing & Is It Important?

Are you tired of obsessing over your email click-to-open rate (CTOR)? According to SendGrid, it may not be as important as you think. While CTOR is a useful metric, it is only one piece of the puzzle when it comes to measuring email success. Instead, focus on your emails’ overall engagement and conversions, including opens, clicks, and conversions. Segmenting your email list and tailoring your messages to specific audiences is also important. Don’t forget to test different elements of your emails, like subject lines and images, to see what works best. In the end, CTOR is just one factor to consider. So, let go of the obsession and focus on the big picture.


Excerpt from the main article:

Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click to Open Rate (CTOR) In Email Marketing? appeared first on SendGrid.


What Is Click to Open Rate (CTOR) in Email Marketing & Is It Important? was originally published on SendGrid Email Deliverability Blog | SendGrid

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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