ActiveCampaign, the customer experience automation firm, has unveiled its new suite of sales automation features, which it says will take the platform beyond traditional marketing automation. The tools aim to facilitate the creation of different sales processes for multiple teams and channels and unify them across the sales funnel. Among the features is a new automation map that visually represents the automated sales workflows. It also features a sales automation library that provides pre-built automation templates that are designed for a range of different sales roles. The firm said the ability to automate sales “is no longer a luxury, it’s a requirement.” The sales automation suite will be made available to ActiveCampaign users throughout 2023.
Excerpt from the main article:
ActiveCampaign What’s new in Sales Automation: A sneak peek for 2023 Throughout 2023, we’ll be continuing to enhance the sales automation experience for our users. These updates will unlock even more automation use cases, saving your team time and streamlining your processes. In this blog post, we’re giving you a sneak peek at some of the new actions and triggers we have in store for the year. We’ll also be updating this post regularly as we release new enhancements. Sales Automation 101 ActiveCampaign’s CRM is powered by sales automation, which optimizes your entire sales process so you can capture and qualify leads more effectively, and win more deals than ever before. Sales automation helps you to: Track and manage all of your contacts in one place Find your most qualified leads with lead scoring Assign open opportunities to sales reps Create and update contacts, deals, and accounts automatically Nurture leads
What’s new in Sales Automation: A sneak peek for 2023 – ActiveCampaign kmacksey May 15, 2023 was originally published on ActiveCampaign
