Email marketing can be complex, but focusing on the right metrics and having a strong team can make all the difference. According to a recent blog post, key players in a successful email program include the email marketer, data analyst, designer, strategist, and deliverability specialist. Each role plays a crucial part in ensuring that emails are effective and reach the intended audience. In addition to having a strong team, it is important to focus on metrics such as open rates, click-through rates, and bounce rates to measure the success of email campaigns. By focusing on the right metrics and having a skilled team, businesses can improve their email marketing strategy and ultimately see stronger results.
Excerpt from the main article:
In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know and understand key roles in a successful email program from beginning to end. While email solutions like our deliverability suite of products are designed to help identify issues or risks, sometimes you might be left thinking “now what?” or “who do I ask to do that?” As a marketer, it’s important for you to know which resource to turn to (both within and outside of your organization) to get things done. Roles and responsibilities within an email program might be limited to just one person, who wears all of the hats we’ll be discussing, or might include a variety of teams based on the complexity of the organization. This ecosystem might also include an external source, like a Manage Service Provider (MSP) or legal counsel. So, let’s