Email bounces are a source of annoyance for every email marketer. But fear not, for ActiveCampaign has got your back. The email marketing company has released a comprehensive guide on how to deal with email bounces. They’ve categorized bounces into two types: hard and soft. A hard bounce is caused by an invalid email address or a non-existent domain, while a soft bounce is caused by temporary issues such as a full inbox or a server problem. The guide emphasizes creating a clean and updated email list, highlighting the importance of regularly removing hard bounces. It also suggests resending emails to addresses that experienced a soft bounce after a certain period of time. Additionally, the guide provides some tips on how to reduce the bounce rate, such as keeping the email list engaged and up-to-date and personalizing emails. With this guide, you can now bounce your worries away.
Excerpt from the main article:
ActiveCampaign Why Do Emails Bounce Back, and How Can You Lower Your Bounce Rate? What’s in this guide? What is an email bounce?What causes an email to bounce back?How to fix your email bounce rate Email bounces happen to everyone. It’s important to understand what they are and why they occur, because your email marketing success depends on if your messages reach recipients’ inboxes. In this article, you’ll learn: What is a bounce back email? What causes an email to bounce back? How can you reduce your bounce back rate? What is an email bounce? An email bounce (or “bounce”) is an error message you get when an email you’ve sent isn’t delivered. Your email server or the destination mail server sends this Non-Delivery Report (NDR). An email bounce message also informs you what caused the delivery failure of your email. You might think bouncing is fun, but your emails
Why Do Emails Bounce Back, and How Can You Lower Your Bounce Rate? was originally published on ActiveCampaign