One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its…

Our new US 2020 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2020 Messaging Engagement Report appeared first on SendGrid.

You worked hard on your record, and you want it to be heard. But how do you get your music in front of the people who would love it the most? The answer is a solid marketing plan with plenty of lead-time. In this article, we'll walk you through an example record release and promotion timeline that puts your music and marketing in your own…

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top Picks (Email on Acid) Insightful & entertaining tweets When 1m people read your…

Start improving your email list management and get more value out of your email campaigns in 2021. Here are 12 ways, examples, and tools to get you started.

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works. From educating to solving problems and balancing tech skills with empathy,…

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s identifier for advertisers (IDFA), meaning publishers need permission before using a device ID or any other identifier for personalization and tracking on iPhones, iPads and even Apple TVs.

Email marketing is an effective and engaging communication channel that offers numerous ways to give a boost to your business.

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

Your guide to connecting to – and retaining – customers with inspired retail email marketing for ongoing success!

If there’s one thing this last year has taught us, it’s that consumer behavior has changed drastically. And brands who have pivoted to meet changing expectations are those who will build even stronger relationships with their customers.   

One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they're fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That's…

The pandemic has changed overall access to online therapy. GetResponse surveyed over 1,100 people to understand their feelings towards this new norm.

So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient. Some of…

Whether you love writing — or hate it — blogging can be a powerful growth engine for your business. But if you’ve never had a blog before, starting can feel overwhelming. There’s so much to think about: writing, SEO, keywords, site maps, web hosting — the list goes on. That’s why I wanted to speak to Ben Cummings — Founder and Creator of Blog with…

You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. But then a twinkle…

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…