EMJ

32 of the best podcast names (and how to name your podcast)

32-of-the-best-podcast-names-(and-how-to-name-your-podcast)

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name. The…

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Top 3 Ways to Avoid Email Spoofing Attacks

top-3-ways-to-avoid-email-spoofing-attacks

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. It should come as no surprise that nefarious characters have been emboldened by the crisis and are getting in on…

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Data-Driven Marketers, Welcome to the Next Normal

data-driven-marketers,-welcome-to-the-next-normal

As we head into August, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and school, businesses are hiring again and international travel restrictions are easing. Beneath the surface, however, it is a brand new world – one where work-from-home and Zoom meetings will […] The post Data-Driven Marketers, Welcome to the Next Normal…

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Announcing The Ultimate Guide to Omnichannel

announcing-the-ultimate-guide-to-omnichannel

Today’s customers regularly switch between channels and devices when interacting with a brand. They might click on an email on their phone, switch to their laptop to do more research, and go in-store to make a purchase—and expect to do so seamlessly. The catch is that most businesses struggle to consolidate data from these different […] The post Announcing The Ultimate Guide to Omnichannel appeared…

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Webbula: If You Could Only Use 2 Email Metrics

webbula:-if-you-could-only-use-2-email-metrics

As part of their Ask the Experts series of video interviews, Webbula asked: “If you could only use two email metrics, which two would you use?” I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime value to help align email marketing with those that are being served. I…

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An Antispam Masterclass for Great Email Marketing

an-antispam-masterclass-for-great-email-marketing

Email is highly prized for its measurability. Senders regularly benchmark their performance against historical yardsticks – and against their competitors! This continual quest to “know what great looks like” drove record registrations for our latest webinar. Special guests included Anna Frigerio, Insight Manager at the DMA; Stéphane Decamps, Head of Anti-Abuse & PR at Vade; Guillaume Séjourné, Head of Product Management at Vade; and Validity’s…

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From Spam to the Inbox: The Eargo Journey | Email Deliverability Unfiltered

from-spam-to-the-inbox:-the-eargo-journey-|-email-deliverability-unfiltered

In this episode of our Email Deliverability Unfiltered, we’re joined by Ron Dorsey, the Director of Lifecycle Marketing at Eargo, a hearing aid manufacturer on a mission to help people hear life to the fullest. Together, we explore a real-life example of how best practices, careful planning, and patience work together to move Eargo from a spammy predicament back to the inbox. Watch Full Episode…

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How to Optimize Web Modals and Boost Visitor Engagement

how-to-optimize-web-modals-and-boost-visitor-engagement

Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. However, when they demand too much attention too loudly or especially too often, they can be incredibly annoying. That can lead to an increase in site abandonment, and even keep consumers from returning if they anticipate being harassed by modals every time they visit, says Oracle Maxymiser’s Chris De Marinis, Head…

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Want to improve your automotive customer experience? 3 questions to ask

want-to-improve-your-automotive-customer-experience?-3-questions-to-ask

Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.

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7 core ways to promote affiliate links (and actually make profit)

7-core-ways-to-promote-affiliate-links-(and-actually-make-profit)

Affiliate marketing doesn’t require an investment (like an ecommerce business), overhead (like ecommerce and digital products), or even needing a team to fulfill orders. All you need to do is talk about the products you already use and love. The company you’re promoting does the rest. That’s why affiliate marketing is such a popular business model for creators. When Business Insider interviewed personal finance YouTuber…

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How to tell a compelling story (with data)

how-to-tell-a-compelling-story-(with-data)

Data: It’s one of the best of tools for email marketers; it’s one of the worst of tools.  Apologies to Charles Dickens and A Tale of Two Cities, but we stole that opening line from the master storyteller himself because it helps us reframe the role that marketing data plays in helping you achieve your […] The post How to tell a compelling story (with…

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Drive Your Customer Loyalty Program with Automated Campaigns

drive-your-customer-loyalty-program-with-automated-campaigns

Just like email subscribers have their own distinct lifecycle that’s separate from the overall customer lifecycle, loyalty program members do too. They’re acquired by loyalty programs, get onboarded, need engagement as well as reengagement, and eventually transition out, usually passively. Automated email, SMS, direct mail, and other marketing campaigns have a key role in ushering and supporting loyalty members through each of these stages to…

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The Best Salesforce Alternatives For Your Business

the-best-salesforce-alternatives-for-your-business

Salesforce CRM was originally built to meet the needs of enterprises and large businesses. It’s not surprising, then, that it can feel pretty overwhelming for the little guys. When I was working for what I’d call a small-to-medium-sized company in Barcelona, we had a dedicated Salesforce expert on the team to help the salespeople with Pardot, Salesforce’s marketing automation solution. And this isn’t uncommon. As…

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10 ten-minute writing exercises to sharpen your skills (even as a non-writer)

10-ten-minute-writing-exercises-to-sharpen-your-skills-(even-as-a-non-writer)

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Maybe you’ve caught yourself saying things like, “I’m not a writer.” I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. You also don’t need to dedicate hours of your day improving your writing. With a few…

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Welcome Emails 101

welcome-emails-101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative […] The post Welcome Emails 101 first appeared on Trendline…

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