On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed in the Google Postmaster Tools after noticing anomalous Gmail data in their account. After sudden “red” reporting metrics on December 10, the data is now gone, and there is no data for any […] The post Google Postmaster Tools outage still an issue…

Launching something new into the world might feel sweet—but there's no sugar-coating the fact that it's hard work. Even the most experienced business owners struggle with the time and effort required to design a website, collect leads, and grow their audience. Companies employ entire teams of designers, developers, and copywriters, spending hundreds of hours and thousands of dollars to create a single landing page. For…

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad. Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019. The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change…

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

It's easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In…

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […] The post How did 2019’s late holiday season affect…

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

Learn how to send on-brand confirmation emails to your recipients. Master the best practices, check out topnotch examples, and get access to free templates. The post How to Send On-Brand Confirmation Emails (+ Examples) appeared first on SendGrid.

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for…

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can…

Right now, you’re probably listening to your Spotify Wrapped, like everyone and their mothers (who are probably skewing their results by several decades). But we’re excited to throw our hats into the ring for next year’s round-up, now that we have BOTH of our popular email marketing podcasts listed as shows on the streaming service! […] The post 250ok’s email podcasts now available on Spotify!…

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting once they have opened the email? And what can you…

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […] The post Sweeping changes coming to 250ok’s email analytics…