EMJ

Creating Internal Digital Marketing Benchmarks that Work

creating-internal-digital-marketing-benchmarks-that-work

Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that groups campaigns by various characteristics to attain the apples-to-apples comparison you’re looking for:…

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Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

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ConvertKit’s September 2021 Deliverability Report

convertkit’s-september-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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How to Win in an Evolving Email Marketing Landscape

how-to-win-in-an-evolving-email-marketing-landscape

Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Marketers need to reevaluate the fundamental ways they measure and diagnose their email performance to stay ahead in this rapidly changing digital landscape. Recently, my colleague Jeff Foley, Sr. Director…

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Teaching music online is a great way for musicians to make money

teaching-music-online-is-a-great-way-for-musicians-to-make-money

We've all heard the (frankly, rude) adage, “those who can't do, teach.” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We think that should be applauded—not ridiculed nor diminished. Teaching lessons is a fantastic way for musicians to fill time—and earn extra revenue—between other gigs, or can be a fulfilling…

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What’s New in ConvertKit: Cycle 5

what’s-new-in-convertkit:-cycle-5

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…

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Optimizing Drip Campaigns

optimizing-drip-campaigns

No Bullsh*t Advice From Email Experts The role of a marketer is never done. You may have come up with a brilliant drip campaign two years ago (way to go!), but it's probably time for a revamp if you haven't tweaked those emails since. Drip campaigns are not something you can set and forget — especially after a world-changing pandemic. Your company may have grown;…

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Creator burnout: what it looks like, why it happens, and what you can do to heal from it

creator-burnout:-what-it-looks-like,-why-it-happens,-and-what-you-can-do-to-heal-from-it

Burnout is among the most deceptive—and misunderstood—adversaries any creator can face. That’s because the experience of burnout is unique to each creator. It’s deeply personal in how drained it leaves you and how painful it can be. You probably tried some quick-and-easy ways to cope with that. The challenge? Quick fixes don’t work. Taking a day off or magically hitting inbox zero doesn't cut it.…

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How to Simplify Your Martech Stack: 3 Approaches

how-to-simplify-your-martech-stack:-3-approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works of tools that don’t always play together as well as advertised. Unfortunately, many…

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6 ways for creators to monetize their content in 2021 (and beyond)

6-ways-for-creators-to-monetize-their-content-in-2021-(and-beyond)

The creator economy is booming. More people indicate they want to be creators these days than ever before. As of 2021, there are around 50 million people working in a creator capacity—as musicians, artists, freelancers, podcasters, photographers, chefs, athletes… the list goes on and on. In fact, more young people want to be YouTubers than astronauts! It’s profitable, too: The creator economy is estimated to…

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Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

why-b2b-brands-face-unique—and-sometimes-self-inflicted—email-deliverability-challenges

Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into the corporate email market, B2B email deliverability is behaving more and more like deliverability for B2C brands.…

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Implementing DMARC & BIMI: Lessons Learned | Email Deliverability Unfiltered

implementing-dmarc-&-bimi:-lessons-learned-|-email-deliverability-unfiltered

When it comes to getting your emails noticed and opened in an increasingly crowded inbox, DMARC and BIMI give companies an edge over other brands. BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. BIMI requires a DMARC record to be in place, working with other…

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Best Days to Send Email Marketing Campaigns This Holiday Season

best-days-to-send-email-marketing-campaigns-this-holiday-season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing decisions. In this blog post, Clint Kaiser, Head of Analytics & Strategic Services…

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