Everything You Need to Know About Email Deliverability in 2022


From advanced email personalization tactics made possible by Artificial Intelligence to ongoing changes in authentication protocols and compliance legislation, email deliverability has come a long way since the very first email was sent back in 1971. And yet, despite all the tools available to us, assessing and improving the vast range of factors that affect email deliverability can prove a real challenge. Still not sure…

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What’s New in ConvertKit: Cycle 6 & 7


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…

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Case Study: 46% Increase in Email List Growth


A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

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10 Expert Predictions for Email in 2022


Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

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e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022


The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends…

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Real world examples of great emails


Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.” Today, Alyssa and Melissa break down some of their favorite examples. Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email…

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Can’t Let Go: Personalization Fail from Chick-fil-A


According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All


When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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ConvertKit’s December 2021 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Referral rewards that motivate subscribers to grow your list for you


The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales. Take Brennan Dunn of Create & Sell, who boosted his list growth by 9.9% through his referral…

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SparkPost: Tips to Prevent Burnout and Recharge Email Inspiration


Burnout has become a national conversation, as job-switching has reached historic highs. It affects all facets of our professional and personal lives, including our social, mental, and physical well-being. To help marketers recognize the signs of burnout and take action to alleviate them, the team at SparkPost has gathered their thoughts and tips, which I was honored to contribute to. We hope these ideas bring…

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6 Tips to Power Up Your Email Preference Center


Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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