Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

Thinking about using email marketing for your hotel? Check out our 6-step process for doing successful email marketing for hotels.

If you are tossing up between GetResponse and Drip, check out this comprehensive comparison of each platform’s features and pricing to help you decide.

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

You live to change people’s lives, but you also have big dreams of your own. So what’s your next move? If you’ve felt it’s time to level up your coaching services in 2021, this post is for you. First, we’ll explore what you need to consider when planning your first (or next!) high-end coaching package. Then, we'll tackle the topic that most people feel a…

They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is…

Two industry leaders join together to drive the next level of success for both B2C and B2B organizations. Austin, TX. (March 2, 2021) — LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full […] The post Trendline Interactive Acquires LeadMD to Form Buyer…

Email marketing affiliate programs are one of the fastest-growing ways to boost revenue for referrers and businesses alike. Learn more about how they work with these top 10 programs.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.   

87% of marketers use video in their marketing.  And while you don’t want to do something just because everyone else is doing it… ...If you’re not using video, you could be left in the dust by your competitors who are using video.  Unfortunately, video can be an intimidating thing to tackle if you have no experience creating videos.  I get it. I’m not a video…

In light of the Schrems II ruling regarding data protection in the EU, Twilio is taking action to further protect customer data. The post Twilio Expands Data Protection Options for EU Customers in Light of Recent Ruling on Schrems II appeared first on SendGrid.

Looking for a faster way to connect with your audience? Then check out GetResponse Chats, a complete new tool that’ll help you build better relationships in real-time.

At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and […] The post Trendline Interactive Acquires Data Insight Group to…

Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things to highlight to your boss to help them understand why…

If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message) after watching a video. Videos are the #1 way consumers discovered a…

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?

If you want to succeed as a creator, you need an email list full of people who can’t wait to hear from you. To get there, you need call-to-actions that will turn a landing page visitor into an email subscriber. The challenge? CTAs are so important they can become intimidating. Instead of making your CTA pop, you go with a generic one, like a simple…

It's 2021, the golden age of data privacy laws and requirements, which means you should only be sending opt-in or permission-based emails. If you are not, you're setting yourself up for BIG trouble—not only from a legal perspective, from a deliverability perspective as well. Obtaining explicit consent from subscribers will not only ensure better inbox placement but will also help drive positive engagement and reduce…