Imagine this: you’ve been creating stellar YouTube content for the past two years. You open your email and see you’ve received a collaboration proposal from a well-known brand. You’re excited, and after reading their proposal, you get on a call and enter into a verbal agreement around deliverables and pricing. You do your part, but when you follow up with them for your payment—radio silence.

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be in place for successful mail delivery.  But let’s face it:

NEWS BREAK! Have you heard the BIMI news yet?! No?! Well, it was subtle, but the infographic on the BIMI Group's website detailing out the participaing providers had a little change in the last couple of days. What was once three providers supporting BIMI is now 4! And guess who it is? Apple! Coming this fall (2022), MacOS/iOS16 will rollout their support for BIMI! Details

Which type of email should you send, transactional or marketing? Learn how we define the differences between marketing email and transactional email. The post Marketing Email vs. Transactional Email: What’s the Difference? appeared first on SendGrid.

Understanding how different subscribers move through the subscriber lifecycle and what their needs are at each stage is critical to getting the right messaging in front of them. In this interview with Unlayer, I talk about the subscriber lifecycle and automated subscriber journeys, answering questions such as: Out of the 5 stages (Acquisition, Consideration, Purchase, Retention, Re-engagement), which one matters the most in the subscriber

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

The journey of a professional creator can be lonely and exhausting. You rely on social media to reach your followers and attract new ones. You count on SEO to give you an organic search boost. You build lead magnets and send newsletters to nurture your subscribers. And you do all of it on your own. But thanks to creator collaborations, it doesn’t have to be

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

Third-party cookies are going stale, but the online oven is heating up for first-party data. Here are tactics for collecting and using first-party data once the cookies disappear. The post 7 Ways to Collect First-Party Data After the Cookies Vanish appeared first on SendGrid.

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

Adding popups to your website and landing pages is the best way to grow your email list. Learn the best practices and tips on how, when, where, and why to use popups and forms.

Being a creator means freedom, flexibility, earning good money, and shaping your life the way you want. But, it’s not all rainbows. Most creators start with the aim of selling high unit volumes of low-ticket offers. But, this is only sustainable for building an audience in the initial stages. It’s not enough to scale. Add to that the fact that low-ticket offers require regular updates

I did a class at M3AAWG teaching the basic mechanics of sending an email, both really by hand using dig and netcat, and using SWAKS. No slides, but if you’re interested in the script I’ve posted a very rough copy of my working notes here.

Not sure how much you should be charging for your services? Learn how to calculate your hourly rate with our 7-step guide.

Giving 100% of the credit for a sale to the channel that either attracted the customer by generating the first click of an interaction or closed the deal by producing the last click made sense in the early early ’00s when the average consumer used two touchpoints when buying an item. However, consumers today use an average of almost six touchpoints, according to research by

It’s been a few years since we’ve actually made it to a MAAWG. We missed much of 2018 and 2019 due to our international move. Then 2020 San Francisco conflicted with a personal engagement. Then, well, pandemic hit and it’s been virtual and then we were moving and … wow, it’s been busy! We did make it to London, though, and have started reconnecting with

Doubling 100 subscribers is doable. Doubling 10,000 is daunting. As your creator business matures, it won’t be sustainable to grow your audience at the same rate you used to. That doesn’t mean you have to accept your new plateau and abandon your goals. Instead, you can turn your attention to customer retention and make the most of each customer relationship. This guide will review why

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

Looking for the best way to market your Shopify store? Check out these 9 best strategies and tips and start promoting your store better today.

Want to start advertising on the biggest search engine of them all? Check out these 7 Google Ads best practices and start winning!