EMJ

Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

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How to Email During a Disaster or Pandemic — Without Alienating Your Customers

how-to-email-during-a-disaster-or-pandemic-—-without-alienating-your-customers

What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your customers has to be adjusted when these life altering situations…

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

beyond-the-beginning:-refining-your-triggered-email-program-in-the-age-of-personalization

Triggered emails, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s (SmartInsights). When someone signs up for an email program, they might receive a welcome email, which is a very common form of triggered email. Some other common types of triggered emails are welcome emails, educational series, abandoned…

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8 Ways to Reduce Email List Churn

8-ways-to-reduce-email-list-churn

Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator. The more your list churns, the faster you have to go to avoid…

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Build Custom Email Templates with AWeber’s Smart Designer!

build-custom-email-templates-with-aweber’s-smart-designer!

If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos,…

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Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

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The Secret to Salesforce Adoption and Better Data Quality

the-secret-to-salesforce-adoption-and-better-data-quality

As experts in Salesforce data management we are frequently asked, “What do I focus on first, my data quality or adoption?” Since these are the top two challenges faced in every CRM implementation, the question isn’t surprising. Adoption and data quality are both equally important and daunting to accomplish without the right tools and approach. So, what do you do? First, stop viewing data quality…

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Which type of landing page is right for you?

which-type-of-landing-page-is-right-for-you?

Jump ahead Best practices for any landing page 10 types of landing page Link pages Ebook landing pages Webinar landing pages Event landing pages Newsletter landing pages Video landing pages Podcast landing pages Coming soon landing pages Product landing pages Profile landing pages Which type of landing page will you create? Whether you need to promote your podcast or attract subscribers to your newsletter, a…

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Email Deliverability Unfiltered: Email List Management

email-deliverability-unfiltered:-email-list-management

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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How 5G Wireless Will Impact Marketers

how-5g-wireless-will-impact-marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services…

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Deliverability terminology you need to know

deliverability-terminology-you-need-to-know

Jump ahead Deliverability terminology Links Try ConvertKit's deliverability in action Stay in Touch   In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology Delivery When an email is successfully accepted by the receiver’s mailbox at the end of the…

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This Week in Commerce: How a cosmetologist made $1,500 pre-selling his course with ConvertKit Commerce 

this-week-in-commerce:-how-a-cosmetologist-made-$1,500-pre-selling-his-course-with-convertkit-commerce 

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a cosmetologist made $1,500 pre-selling his course with ConvertKit Commerce The creator: James Jemison is a digital product creator for The Hair Constructor where he helps wig makers and hairstylists…

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Litmus Live Week: The Factors that Affect Email Deliverability

litmus-live-week:-the-factors-that-affect-email-deliverability

Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week. To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that…

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How to Build Marketing Funnels with Email

how-to-build-marketing-funnels-with-email

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

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ConvertKit vs ActiveCampaign – A Slam Dunk?

convertkit-vs-activecampaign-–-a-slam-dunk?

Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. But does that mean it’s actually a better email marketing service? I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. ConvertKit vs ActiveCampaign: Summary Both ConvertKit and ActiveCampaign charge you based on subscriber count rather than emails sent,…

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When is the best time to send a newsletter?

when-is-the-best-time-to-send-a-newsletter?

Jump ahead The best days to send emails The best hours, or time of day, to send newsletters Don’t send your newsletters until you’ve considered these keys How to pick the best time to send a newsletter Start sending your newsletters at the right time   You put a lot of effort into your newsletters. You fret over the right design to use (or whether…

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