EMJ

Dicas de e-mail para se preparar para uma alta temporada de vendas recorde

dicas-de-e-mail-para-se-preparar-para-uma-alta-temporada-de-vendas-recorde

Os últimos meses do ano são um momento crítico para os profissionais de e-mail marketing. As marcas dependem muito do canal de e-mail para impulsionar o engajamento do cliente e a receita de vendas durante a alta temporada de vendas.  Mas aumentar o volume de envio nem sempre aumenta a receita. Os profissionais de marketing precisam de um plano mais eficaz.  Este ano, o planejamento

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How to Prepare for Peak Holiday Sending 2022

how-to-prepare-for-peak-holiday-sending-2022

Here comes peak season, here comes peak season, right down holiday lane! Last year, holiday sales grew by 8.5%, the biggest annual increase in 17 years! CNBC also reported online sales were up 61%, no doubt tied to the new normal of online shopping. This means email marketing has a lot cut out for it this year to make performance just as strong in 2022.

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E-commerce integrations: How to make money using ConvertKit and our top third-party integrations

e-commerce-integrations:-how-to-make-money-using-convertkit-and-our-top-third-party-integrations

“Nothing happens until something moves.” This quote, often attributed to Albert Einstein, is about physics. Particles, atoms, molecules—no matter what it is, there’s no reaction without the action first. Even so, he might as well have been talking about generating income in your business as a creator. There are plenty of ecommerce platforms out there. Each of them offers a suite of features to help

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How to Leverage Data Harmonization to Boost Your Sales and Marketing Performance

how-to-leverage-data-harmonization-to-boost-your-sales-and-marketing-performance

Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as useful as trying to squeeze blood from a turnip. Just ask anyone in sales or marketing. For your efforts to truly succeed, you need to make decisions based on what your customers and prospects want and need. But the only way

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Webbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?

webbula:-what-are-the-top-3-skills-for-a-successful-email-marketer-in-2023?

Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have: Curiosity…about consumer behavior, new platform developments, and more A comfort with numbers, as the art and science of email marketing increasingly skews toward the science Solid communication skills, as email marketing desilos and

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Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions

digital-marketers-are-afraid-to-make-mistakes:-4-negative-repercussions

Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” While athletes, entrepreneurs, and many other professionals have a

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Storytelling isn’t child’s play—it’s your best tool to connect, engage and persuade

storytelling-isn’t-child’s-play—it’s-your-best-tool-to-connect,-engage-and-persuade

We know that the best tool for marketers to persuade consumers to buy their products never changes: solid storytelling. Whether you’re selling a coffee maker, a golf club or an actual rocket ship, the key is knowing how to tell your story, in a way that will resonate with your audience at the right time. Sounds easy, right? With today’s fragmented data and tech stacks

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Decolando para a caixa de entrada: os segredos da Virgin Atlantic para o sucesso do e-mail

decolando-para-a-caixa-de-entrada:-os-segredos-da-virgin-atlantic-para-o-sucesso-do-e-mail

Quer saber como é a excelência em e-mail? Basta olhar para o céu.  A Virgin Atlantic administra um programa de e-mail de primeira classe e foi um prazer conversar com Jon Lockie da Virgin, Lead Email Developer, e Tom Nowell, gerente Customer Data and Market Database, no episódio 34 do State of Email Live.  Continue lendo para aprender uma ampla variedade de táticas de e-mail

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ConvertKit’s August 2022 Deliverability Report

convertkit’s-august-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Help! Am I Suffering from List Fatigue?

help!-am-i-suffering-from-list-fatigue?

Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have a case of (dun dun dun…) list fatigue. If left unaddressed, list fatigue can take a major toll on your email program, and ultimately, your bottom line. Let’s dive deeper into what list fatigue is, how to fix it, and how

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Case Study: How many products does it take to optimize revenue?

case-study:-how-many-products-does-it-take-to-optimize-revenue?

How many products should you include in an email to optimize revenue? As marketers, we have to balance the number of products we present to potential customers. Too few and you may lose sales because there aren’t enough options; too many and you may lose sales due to analysis paralysis. This is a test I do a lot with clients sending multi-product emails. We work

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Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities

good-taxonomy-leads-to-great-digital-marketing-optimization-opportunities

Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition sources Calls-to-actions Content types Campaign performance Let’s talk about how tagging helps with

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How to land sponsorships from major brands as a creator

how-to-land-sponsorships-from-major-brands-as-a-creator

Joshua Bell is one of the best violinists in the world. But when he was asked to busk in the L’Enfant Plaza Station in Washington, D.C. with his 3.5 million dollar violin, he only collected a measly $32. Thousands of people rushed past the world-renowned violinist, but only 20 people (roughly) tossed a bit of change into his violin case. As it turns out, context

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Preparing for BIMI Support in Apple

preparing-for-bimi-support-in-apple

Apple’s new BIMI support changes everything, but they need the other mailbox providers to play ball. Here’s how they’ll be able to work together to do that. Not everyone has iCloud accounts so you may not have noticed the new(ish) header: Authentication-Results: bimi.icloud.com; bimi=skipped reason=“insufficient dmarc” Knowing Apple was moving to support BIMI this fall, this header was likely tied to that. Then Spam Resource

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