EMJ

Understanding impact: A practical guide to marketing attribution

understanding-impact:-a-practical-guide-to-marketing-attribution

For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

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The Last Word on June 2020

the-last-word-on-june-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost) Emojis in Email Subject Lines: Advantage or Impediment?…

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How this artist tells visual stories through email to make more Shopify sales.

how-this-artist-tells-visual-stories-through-email-to-make-more-shopify-sales.

BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork…

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Webinar on July 15: Choosing the Best Days to Send Email Campaigns This Holiday Season

webinar-on-july-15:-choosing-the-best-days-to-send-email-campaigns-this-holiday-season

Having a successful holiday season takes year-round effort, but there’s no more critical time than late summer and early fall. One of the decisions you make during this time is which days to send campaigns on. It’s a choice that can have a significant impact on the performance of your campaigns. In this webinar, Oracle CX Marketing Consulting’s Clint Kaiser, Doug Sundahl, and I share…

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How to get the most out of your Instagram bio

how-to-get-the-most-out-of-your-instagram-bio

Jump ahead What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success 4 top Instagram bio tips for online creators Get more from your Instagram bio Human beings are wired to make snap judgments. It only takes a blink of an eye to form a first impression of a work colleague, a potential client,…

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New Features: Add AWeber Landing Pages to WordPress, and Much More!

new-features:-add-aweber-landing-pages-to-wordpress,-and-much-more!

A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your landing pages up and running quickly — without design or coding skills — while saving money and promoting your products, services, or events with ease.  Since we announced AWeber Landing Pages, we've received awesome feedback and suggestions from customers like you. We are thrilled to…

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Common Marketing Outliers: Identifying & Managing Them

common-marketing-outliers:-identifying-&-managing-them

The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more small groups is so extreme in their behavior that they skew the overall…

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Avoid spam traps the right way

avoid-spam-traps-the-right-way

Jump ahead Avoiding spam traps the right way Main takeaways Spam trap addresses are always kept secret How to avoid spam traps Links Stay in touch   In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices Note: This podcast episode was pre-recorded…

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16 best practices to grow your Instagram in 2020

16-best-practices-to-grow-your-instagram-in-2020

Jump ahead Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing Don’t put all your eggs in the Instagram basket Did you know that 68% of Instagram users hop on Instagram to interact with creators? It’s no secret that Instagram is a powerful social media platform for creators to share their work! But whether you’re new…

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What’s the Best CRM for Small Businesses?

what’s-the-best-crm-for-small-businesses?

Perhaps this is a flawed comparison, but do you ever get overwhelmed with all the emails and all the WhatsApp, Instagram and Facebook messages you receive from friends and family? Sometimes I think a good CRM software could be just what I need to organize my social life. Thankfully, your working life doesn’t need to be quite so chaotic. There are tons of excellent tools…

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Let’s Talk: Engagement part 2

let’s-talk:-engagement-part-2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

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A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does

a-large-email-list-alone-doesn’t-generate-revenue,-but-leveraging-affiliate-relationships-does

GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized.  The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails. However, Gracia learned that a large…

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