EMJ

Four Ways Admins Can Encourage CRM Adoption

four-ways-admins-can-encourage-crm-adoption

If you’re a Salesforce Admin, you’ve probably faced adoption issues when getting your people to use Salesforce. They’ve come to you with complaints about how hard it is to find the data they need, how long it takes to update multiple record types, and the time they waste loading and editing related items. To use Salesforce successfully, your end users need to access and edit…

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How Creating Custom Segments Can Help You Get The Right Content to The Right People

how-creating-custom-segments-can-help-you-get-the-right-content-to-the-right-people

Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your content over time, you will learn what interests them by their behavior.  Let’s say you’re a cookbook author. One subscriber may favor vegan recipes, while another may favor…

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Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

keep-optimising-podcast:-chad-s.-white,-author-of-‘email-marketing-rules’

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why email marketing is a good long-term career, and how it teaches you the…

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My Dynamic Success at Trendline within Salesforce Marketing Cloud 

my-dynamic-success-at-trendline-within-salesforce-marketing-cloud 

I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is.  I’m not saying this to brag about myself, although I’m pleased to have come so far […] The post My Dynamic Success at Trendline within Salesforce…

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My dynamic success at Trendline within Salesforce Marketing Cloud 

my-dynamic-success-at-trendline-within-salesforce-marketing-cloud 

Salesforce Marketing Cloud Consultant certified I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is.  I’m not saying this to brag about myself, although I’m pleased to have come so far so fast – I’ve  been…

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Meaningful metrics: Going beyond open rates

meaningful-metrics:-going-beyond-open-rates

Jump ahead Meaningful metrics Summary Links Try ConvertKit's deliverability in action Stay in touch In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes…

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Introducing AWeber Free!

introducing-aweber-free!

Our mission is simple: to deliver powerfully-simple email marketing tools to help small business owners and entrepreneurs — like you — grow your business. That’s why we’re excited to introduce AWeber Free — our completely free email marketing and landing pages plan! If you’re just getting started with your small business or kicking off a passion project, AWeber Free is designed to give you everything…

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Email List Churn: How to Reduce Both Passive & Active Opt-Outs

email-list-churn:-how-to-reduce-both-passive-&-active-opt-outs

It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business. In this post, our email marketing consultants talk about:…

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Meet Your Newest Friend: GridBuddy Cloud

meet-your-newest-friend:-gridbuddy-cloud

Today, we have some exciting news for Salesforce users. We’re launching our new GridBuddy Cloud solution! We know companies find themselves relying on digital efforts to break through the noise and capture customers’ and prospects’ attention. To do this successfully, they need up-to-date data that’s easily managed, accessible, and accurate. With GridBuddy Cloud, users can combine data from multiple sources – including separate Salesforce orgs…

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Tips for Driving More Leads from Your Blog Posts

tips-for-driving-more-leads-from-your-blog-posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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Tips for Driving More Leads from Your Blog Posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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How to Promote Your Landing Page and Grow Your Email List

how-to-promote-your-landing-page-and-grow-your-email-list

You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience.  So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem. How do you actually get people to your landing page to sign up? That’s why we…

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Is Facebook Advertising Really Worth It?

is-facebook-advertising-really-worth-it?

Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales.

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How RentPath Adjusted Its Email Strategy: A State of Email Live Recap

how-rentpath-adjusted-its-email-strategy:-a-state-of-email-live-recap

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host Guy Hanson welcomed Shanna Thompson, email marketing manager at RentPath. Shanna provided a clear look at how RentPath, a website designed to match potential renters with their dream homes, pivoted in the face of adversity brought on…

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Holiday Marketing Quarterly: Third Quarter 2020 Checklist

holiday-marketing-quarterly:-third-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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Email Logistics in Crisis Management

email-logistics-in-crisis-management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

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