EMJ

Whose ID reigns supreme? Digiday assesses the top 10 ID alternatives

whose-id-reigns-supreme?-digiday-assesses-the-top-10-id-alternatives

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

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Creator collaborations: the what, why, and how + examples to inspire you

creator-collaborations:-the-what,-why,-and-how-+-examples-to-inspire-you

The journey of a professional creator can be lonely and exhausting. You rely on social media to reach your followers and attract new ones. You count on SEO to give you an organic search boost. You build lead magnets and send newsletters to nurture your subscribers. And you do all of it on your own. But thanks to creator collaborations, it doesn’t have to be

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Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands

finding-success-with-sms:-top-7-marketing-campaigns-from-ecommerce-brands

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

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ConvertKit’s May 2022 Deliverability Report

convertkit’s-may-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Making six figures with one high-ticket offer

making-six-figures-with-one-high-ticket-offer

Being a creator means freedom, flexibility, earning good money, and shaping your life the way you want. But, it’s not all rainbows. Most creators start with the aim of selling high unit volumes of low-ticket offers. But, this is only sustainable for building an audience in the initial stages. It’s not enough to scale. Add to that the fact that low-ticket offers require regular updates

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Multi-Touch Attribution: Moving Beyond Overly Simplistic First- and Last-Click Models

multi-touch-attribution:-moving-beyond-overly-simplistic-first-and-last-click-models

Giving 100% of the credit for a sale to the channel that either attracted the customer by generating the first click of an interaction or closed the deal by producing the last click made sense in the early early ’00s when the average consumer used two touchpoints when buying an item. However, consumers today use an average of almost six touchpoints, according to research by

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The gang is trickling in

the-gang-is-trickling-in

It’s been a few years since we’ve actually made it to a MAAWG. We missed much of 2018 and 2019 due to our international move. Then 2020 San Francisco conflicted with a personal engagement. Then, well, pandemic hit and it’s been virtual and then we were moving and … wow, it’s been busy! We did make it to London, though, and have started reconnecting with

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Want to scale your creator business? Retention, not acquisition, might be the key

want-to-scale-your-creator-business?-retention,-not-acquisition,-might-be-the-key

Doubling 100 subscribers is doable. Doubling 10,000 is daunting. As your creator business matures, it won’t be sustainable to grow your audience at the same rate you used to. That doesn’t mean you have to accept your new plateau and abandon your goals. Instead, you can turn your attention to customer retention and make the most of each customer relationship. This guide will review why

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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The Microsoft Conundrum – Part 2

the-microsoft-conundrum-–-part-2

The Microsoft Conundrum - 2 Part Series Part 1: Domain Reputation and Email Authentication: More than a best practice > Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability As we discussed in The Microsoft Conundrum, Microsoft is starting to make some changes. It’s been a longstanding understanding that mailing to Microsoft can be quite the undertaking, especially

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How to predict the future of the creator economy

how-to-predict-the-future-of-the-creator-economy

Who was the first creator? It’s popular opinion to say Justin Hall, an undergrad who created the first blog. He called it his personal homepage and used it to share HTML examples. Today, there are 2+ million professional creators. They're making content for niches spanning shark conservation to experiencing a $21,000 flight. The creator economy has changed a lot over the past few decades. It’s

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How to join the creator economy middle class

how-to-join-the-creator-economy-middle-class

Media and attention tend to flow to extremes—overnight millionaires or the archetype of the starving artist. Just because the creator economy middle class doesn’t get all the glory doesn’t mean it doesn’t exist. And it doesn’t mean you shouldn’t strive for it. If you want to turn your creator business into a multi-million dollar enterprise, we’ll be there to cheer you on. You don’t have

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What’s Wrong with Email Marketing?

what’s-wrong-with-email-marketing?

As powerful and unique as email marketing is, it’s far from perfect. If you want to grasp some of its imperfections, just look at what the inbox and mailbox providers have been doing. The features they’re pushing will give you a sense of what they feel is wrong with the channel. Here are the major perceived shortcomings they’ve been investing in trying to fix: Email

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The Microsoft Conundrum – Part 1

the-microsoft-conundrum-–-part-1

The Microsoft Conundrum - 2 Part Series > Part 1: Domain Reputation and Email Authentication: More than a best practice Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability Microsoft delivery and deliverability has been a significant, collective challenge for senders and deliverability teams for many, many years. There are best practices and Microsoft best practices. And even

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