EMJ

How outsourcing helps you scale your creative business (without losing your personal touch)

how-outsourcing-helps-you-scale-your-creative-business-(without-losing-your-personal-touch)

“How do you do it all?” There’s so much that goes into being a creator—writing, recording, replying, planning, creating, teaching, taking care of admin. You’ve likely heard that question more than once… And if not, you certainly thought of it. As a creator, it feels like your work rarely stops. And the more you grow, the more there is to do—and it’s a road that…

Read More »

On Track for Email Success

on-track-for-email-success

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? And what are the reasons for their fundamentally different perceptions? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides a definitive view of the email landscape, informed by over…

Read More »

The Last Word on May 2021

the-last-word-on-may-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Senators Roll Out Bipartisan Data Privacy Bill (The Verge) Email Marketing for Gen Z: Statistics and Strategies (MailPoet) Email Resources Email Marketing Benchmarks and Statistics by Industry (Mailchimp) US 2020 Messaging Engagement Report (Twilio SendGrid) Insightful & entertaining tweets Email marketer culture is sending a…

Read More »

How to level up your emails with automation

how-to-level-up-your-emails-with-automation

Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimidating. However, automation opens the doors for incredible results and makes your life as a sender much easier. It’s a cardinal rule of business that you should never treat every customer (or every subscriber) the same. The beauty of automation is that…

Read More »

What Is and Isn’t a Transactional Email?

what-is-and-isn’t-a-transactional-email?

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in to receive your promotional messages, as…

Read More »

Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ecommerce-email-marketing:-7-tried-and-true-tactics-to-sell-your-online-products-in-2021

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

Read More »

The path to unlocking your email program’s full potential

the-path-to-unlocking-your-email-program’s-full-potential

As an email-centric marketing leader, you carry the weight of ensuring that your email program is operating effectively and efficiently. But what should you do when you begin to realize things aren’t working the way they should? The marketing technology stack often gets the blame, especially if you have operated with the same tech for […] The post The path to unlocking your email program’s…

Read More »

Top 6 Tips for Communicating With Consumers During a Natural Disaster

top-6-tips-for-communicating-with-consumers-during-a-natural-disaster

Natural disasters aren’t going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent years. While you cannot control the severity or frequency of natural disasters, you can control how you handle your communication with consumers. You might be asking yourself, what does this have to do with email? The answer is: a lot more…

Read More »

Digital marketing bolstered Idahoan’s Foods’ ability to meet demand throughout the pandemic

digital-marketing-bolstered-idahoan’s-foods’-ability-to-meet-demand-throughout-the-pandemic

Some CPG brands found themselves with the long end of the stick in 2020 (if there was a long end to be had). Makers of canned tomatoes and toilet paper, for example, were dealing with stock-outs rather than disappearing demand. And shelf-stable packaged potatoes were one of these hot-ticket items.

Read More »

Feedburner is shutting down. Long live Feedburner.

feedburner-is-shutting-down-long-live-feedburner.

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great (I still miss Google Reader) and not-so-great (I’m having flashbacks to Google+), the tech giant has earned a reputation for poisoning products in their prime. But one product in Google’s lineup has been a rare exception to the rule, outliving rumors of its impending demise for nearly two decades.…

Read More »

Dyspatch: 9 Ways to Get More Email Survey Responses

dyspatch:-9-ways-to-get-more-email-survey-responses

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier for subscribers to complete. That’s because subscribers can immediately see the survey without…

Read More »
>