Make a Lasting First Impression with AWeber’s Newsletter Templates and Email Builders


You never get a second chance to make a first impression. This is why AWeber includes everything you need to set yourself up for success from the get go.  AWeber gives you everything you need to create amazing looking emails and landing pages, automate your email marketing, and integrate with other business systems. Let’s take a closer look at the features that let you create…

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#TBT: The real value of loyalty programs: data


I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with my Mom. We were having lunch at a Subway (Mom’s go-to order: Black Forest Ham; I’m an Italian B.M.T.(R) fan myself) and discussing their new loyalty program. As a marketer I knew there was value in loyalty programs, but I’d never thought about them in…

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Retail Reality Surfaces Down Under


Validity took our “Retail Reality” roadshow to Australia, and the webinar enjoyed a fantastic turnout from our antipodean customers, who were full of great questions! We were delighted to welcome Felicity Robilliard, senior engagement marketing manager at online fashion retailer THE ICONIC, as our very special guest presenter. THE ICONIC’S emails are highly regarded, and Felicity was generous in sharing an illuminating set of insights…

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List Validation 101 with Lauren Meyer


In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Meyer to discuss list validation and deliverability best practices: Meet Lauren Meyer Lauren is an email deliverability expert with 14 years of experience in email marketing. Her wealth of experience has led her to her current role at Kickbox, where she is the VP of Industry Relations and…

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The Last Word on July 2020


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me a discount/offer/surprise, don’t send me a happy birthday email. — 𝔸𝕃𝔼𝕏 (@alexcwilliams) July…

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This Week in Commerce: August 3


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How YouTube creator Jenny Ballif uses ConvertKit Commerce to sell her virtual summer camp The creator: Jenny Ballif, the Science Mom, has worked as a molecular biologist and a wildland firefighter,…

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It all starts with the words


Chris Craft’s first stories were told within stacks of carefully stapled construction paper. When he got older, his stories turned into raps, which he performed at small community concerts in Houston (little kids would come up to him and his friends afterwards and ask them to autograph their paper plates). In high school, he reached out to magazines and wrote album reviews and interviewed artists…

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State of Email Live: CDP or ESP?


The stars aligned and we managed to get three, count ‘em THREE, email titans on our most recent State of Email Live webinar. Joining host Guy Hanson was Dan Denewith, senior director, strategic services (deliverability) at Oracle Marketing Cloud, Will Devlin, vice president of marketing at MessageGears, and Seth Charles, principal email deliverability and industry relations manager at Iterable. They got down to brass tacks…

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Gmail is Not Maliciously Filtering Political Email


That’s it, that’s the blog. Kidding, though only kind-of. Email marketers cringed this week when Sundar Pichai, CEO of Google, was asked by not one, but two US Representatives why their email is filtered into the spam folder rather than into (presumed) constituents’ inboxes. This is not a new question for anyone in the business of sending email, nor are the concerns about “political bias…

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What to Look for with a Free Email Marketing Service


Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them.  Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is important to their success. Did you know that email marketing…

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10 Dos and Don’ts to Get Personalization Right


Personalization rules the email world these days, or so it seems.  Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make creating 1:1 emails as easy as clicking a few buttons.  But not everybody agrees. In December 2019, research firm Gartner…

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Webinar on Aug. 4: Keep Optimizing Email Marketing Expert Panel


As a follow-up to my appearance on the Keep Optimizing Podcast, I’ll be joining host Chloe Thomas on Aug. 4 and July’s other guests to talk about email marketing and answer the question: What should be on your to-do list right now? We’ll be discussing the hot email marketing topics AND answering your email marketing questions, including: How do we capitalize on a lockdown-driven surge…

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Let’s Talk: August vacation


These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training sessions. This is requiring more prep and structure now and…

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10 Steps to Creating a Landing Page That Converts


You have an awesome  product or service. And you know it adds value to your target audience. All of the marketing research and testing has told you that. Now all you need to do is convince people to choose you over your competition. But how?  A high performing landing page —also referred to as a Lead Page— will help you not only attract new visitors,…

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How to craft a five-star Instagram strategy (in 8 easy steps)


Jump ahead Step #1: Define your Instagram goals Step #2: Get to know your Instagram audience Step #3: Scope out the competition Step #4: Define your Instagram brand Step #5: Review your existing Instagram content and profile Step #6: Plan the content you'll share Step #7: Set up a consistent posting schedule Step #8: Track your progress against your goals Be strategic with your Instagram…

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On-Demand Webinar: Understanding the Mailbox Provider Landscape


The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. During this 43-minute on-demand webinar, Oracle CX Marketing Consulting’s Clea Moore helps lessen the pain of these changes by catching you up on what the major mailbox providers have been up to so you can take action appropriately. She discusses…

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