EMJ

ConvertKit’s December 2021 Deliverability Report

convertkit’s-december-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Referral rewards that motivate subscribers to grow your list for you

referral-rewards-that-motivate-subscribers-to-grow-your-list-for-you

The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales. Take Brennan Dunn of Create & Sell, who boosted his list growth by 9.9% through his referral…

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SparkPost: Tips to Prevent Burnout and Recharge Email Inspiration

sparkpost:-tips-to-prevent-burnout-and-recharge-email-inspiration

Burnout has become a national conversation, as job-switching has reached historic highs. It affects all facets of our professional and personal lives, including our social, mental, and physical well-being. To help marketers recognize the signs of burnout and take action to alleviate them, the team at SparkPost has gathered their thoughts and tips, which I was honored to contribute to. We hope these ideas bring…

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6 Tips to Power Up Your Email Preference Center

6-tips-to-power-up-your-email-preference-center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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7 automations authors can use to connect with their fans and sell books

7-automations-authors-can-use-to-connect-with-their-fans-and-sell-books

When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments? Telling your subscribers where to buy your latest book. Or asking if they would share your work with a friend. Or deciding…

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Marketing trends to adopt (and drop) in 2022

marketing-trends-to-adopt-(and-drop)-in-2022

The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the Peloton that’s currently doubling as a coat rack. But resolutions don’t just have to be about bettering ourselves in our personal lives—they can (and should) pour over into our professional ones…

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New Year’s Resolutions for Growth Marketers in 2022 

new-year’s-resolutions-for-growth-marketers-in-2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year without a concrete list of goals is a recipe for…

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Should Emails Expire? Yes and No

should-emails-expire?-yes-and-no

Most commercial email that’s sent is never deleted by recipients. Moreover, most commercial email content is only relevant for a fairly short period of time—say, weeks tops for the vast majority of it. As a consequence, mailbox providers currently store and maintain access to a tremendous amount of old and completely irrelevant email. That’s costly for them and an ecologically senseless use of electricity during…

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7 email automation templates to add to your coaching business

7-email-automation-templates-to-add-to-your-coaching-business

You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation…

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The future of email

the-future-of-email

If you could peek into a crystal ball and see the next 10 or 15 years of email evolution, what would it look like? Are the strategies you’re implementing ready for the future? Many say that in a world of ever-changing algorithms, email stays the same. While it’s never an exact science, the predictability and control senders have over their content certainly makes email an…

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Why every musician needs email marketing

why-every-musician-needs-email-marketing

Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks. MIDI made its way back to the mainstream after decades of being associated with elevator music, ABBA released a stellar comeback album, and Natasha Bedingfield has a hit on TikTok with her 2000s banger “Unwritten.” Let’s be…

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What Is a Valid Email? Our Guide To Telling Real From Fake

what-is-a-valid-email?-our-guide-to-telling-real-from-fake

Just as “fake news” manages to infiltrate our media outlets, so can “fake” or invalid email addresses make it onto our mailing lists. These invalid email addresses can tank your deliverability and engagement rates and damage your sender reputation score. This can lead Mailbox Providers (MBPs) to flag you as a spammer––a risk that your campaign, and bottom line, likely can’t afford. But how can…

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On-Demand Webinar: Effective Testing & Optimization Across Digital Marketing Channels

on-demand-webinar:-effective-testing-&-optimization-across-digital-marketing-channels

Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical. But how do you set up an effective testing program across your digital channels? How do you…

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Email List Scrubbing 101: How Useful Is It, and How Often to Do It

email-list-scrubbing-101:-how-useful-is-it,-and-how-often-to-do-it

If you want to land in your recipients’ inboxes and stay in the good graces of ISPs, then you’ll need to prioritize the hygiene of your email lists. You can scan your lists all day, and maybe catch a misspelling or another issue that would render an email invalid. But what about the invalid emails that aren’t so obvious? Ensuring your lists are free of…

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7 Burning Questions about Email Unsubscribes

7-burning-questions-about-email-unsubscribes

Brands work hard to build their email marketing lists, so they understandably want to minimize unsubscribes. However, lingering misconceptions about unsubscribes lead some brands to put the wrong tactics in place. So, in an effort to reduce unsubscribes, some brands actually end up increasing list churn or hurting their deliverability, or both. Here are seven questions that you or your boss might have about unsubscribes…

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How Email Pinging Works, And How It Can Help Your Business

how-email-pinging-works,-and-how-it-can-help-your-business

If you’ve ever had an email bounce back to your inbox as undeliverable, you may have wondered what went wrong. Unfortunately, when this happens, the email was likely invalid. Not only will such a bounce negatively affect the deliverability of your campaign, and your ability to engage with customers, but it can also tarnish your sender reputation. That’s bad news for your bottom line. The…

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The realities of trying to make it in music

the-realities-of-trying-to-make-it-in-music

In a country obsessed with money, fame, and overnight success, building a sustainable career as a musician can be a huge challenge. Banking on becoming an overnight sensation in a world as saturated with content as ours is a risky move. But without immediate profit, music-making can quickly turn into a money pit. So how do you reach your goal of being a musician without…

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