EMJ

Marketing Funnels Beginner’s Guide: Best Practices & More

marketing-funnels-beginner’s-guide:-best-practices-&-more

If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for good reasons which I’ll explain in more detail below – we found the informational chaos surrounding this topic discouraging to say the least. That’s why…

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8 Email Marketing Improvements to Make During Slow Periods

8-email-marketing-improvements-to-make-during-slow-periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of…

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11 Outstanding product landing page examples that convert

11-outstanding-product-landing-page-examples-that-convert

Jump ahead What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include Here's the dirty truth: even seasoned entrepreneurs and online creators sometimes find designing product landing pages to be a nightmare. There are tons of case…

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Nine of the 10 Top US e-Retailers Use Validity to Optimize their Marketing Email

nine-of-the-10-top-us-e-retailers-use-validity-to-optimize-their-marketing-email

Did you see that headline? Wow. It’s not a misprint, either. According to eMarketer’s list of the top 10 retail brands by ecommerce share, Validity powers 90% of the largest retailers in the United States. We’re proud to be empowering some of the largest, most recognizable brands to make the informed and confident decisions they need to perform at the top of their game. Using…

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Let’s Discuss: Spamtraps

let’s-discuss:-spamtraps

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite. Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about…

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What’s missing in MarTech?

what’s-missing-in-martech?

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say. Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

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My Biggest Takeaways from the State of Email Live, Episode Three

my-biggest-takeaways-from-the-state-of-email-live,-episode-three

Hi again, friends. Validity hosted another episode of their State of Email Live webinar series, and this time, we had a guest. Validity Director of Privacy Matthew Vernhout hosted a discussion with Greg Kimball, senior director of product management, and Carel Bitter, chief data officer at Spamhaus, where they built on the data we’ve been looking at over the course of the series, and examined…

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What’s The Best ClickFunnels Alternative For my Business?

what’s-the-best-clickfunnels-alternative-for-my-business?

I’m going to be honest with you, I’m not the biggest ClickFunnels fan. You know how you can really fall in love with a product due to excellent branding? Well, ClickFunnels’ ostentatious marketing materials did just the opposite to me. But, of course, it isn’t just the branding that puts people off. It’s also the price, the poor customer service and the less than attractive design templates.…

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GetResponse + Zapier Integration Just Got Better

getresponse-+-zapier-integration-just-got-better

Imagine for a moment that you could spend most of your time doing only the things that have the biggest impact on your business. Most entrepreneurs and marketers we know dread the idea of doing the same things over and over again. They’d rather do more profound and creative things instead. And automate all the essential but repetitive tasks. They’re all about efficiency. And so are we.…

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Building a strong foundation for hyper-personalization: identity resolution & your martech investment

building-a-strong-foundation-for-hyper-personalization:-identity-resolution-&-your-martech-investment

It’s no secret that consumers demand personalized experiences when interacting with brands. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. To help meet this demand, CMOs are investing up to 29% of their marketing budgets in technology. But in a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that…

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Brands Reinventing Their Strategies Amidst COVID-19

brands-reinventing-their-strategies-amidst-covid-19

We understand the power of communication through email between brand and consumer. As a designer at Action Rocket I have the fortune of not only working at a fantastic agency but also working with some top brands. This gives me a real insight into how different… The post Brands Reinventing Their Strategies Amidst COVID-19 appeared first on Email Design Review.

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Deliverability is nuanced

deliverability-is-nuanced

The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain. A few weeks ago, the discussion entered around machine learning in general. As a follow on I’d planned…

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How the upcoming presidential election will impact consumer spending

how-the-upcoming-presidential-election-will-impact-consumer-spending

With election 2020 fast approaching, brands are starting to adjust their marketing plans to prepare for ‘the change in the consumer’s mindset’ to ensure their brand remains front and center. During the presidential election, consumers are distracted. The advertising marketplace is cluttered with campaign advertisements and consumers are constantly monitoring their mobile devices to check for the latest updates. With the election being top of…

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The Creator’s guide to Instagram image sizes

the-creator’s-guide-to-instagram-image-sizes

  Jump ahead: Why choosing the right Instagram image sizes is important A refresher on Instagram aspect ratio and resolution The best sizes for Instagram photo posts The ideal sizes for Instagram video posts The best size for Instagram Stories The best size for IGTV posts The best size for Instagram Live videos The best size for Instagram profile pictures When Instagram first launched in 2010,…

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Top Designs For April

top-designs-for-april

This month we’re sharing our love of Biscoff, funky socks, and house plants. The working from home essentials, right?   1. Doughnut Time SL: YOU’RE IN THE INNER CIRCLE 🍩 Chosen for: Minimal design approach. This email catches my attention as soon as it’s opened. Jumping straight… The post Top Designs For April appeared first on Email Design Review.

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19

the-6-questions-every-business-needs-to-ask-themselves-during-covid-19

Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at why people use their…

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