Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key


Email marketing has changed in dramatic ways since March. I join Netcore’s Email Unplugged Podcast to speak with Dennis Dayman about these changes and how marketers have responded and what they should think about moving forward. During our conversation, we talk about: Companies’ coronavirus crisis messaging in mid March and how consumers reacted to them How email engagement, unsubscribe rates, email revenue, and other metrics…

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How this author turns subscribers into super fans with email marketing and Amazon


Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers. He is a successful author who self-publishes on Amazon. But that was not always the case. Asher had to navigate through the world of publishing to learn that writing the book…

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How to get your YouTube subscribers onto your email list


Jump ahead How to get a YouTube viewer to join your email list How YouTubers are growing their email lists It’s time for you to start growing your email list through your YouTube videos Building an audience on YouTube is one thing, but to take that connection to the next level you need to get your viewers to join your email list. Email is still…

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3 Tips To Help You Get Your July 4th Email Opened


As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other…

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The importance of virtual conversations in a contactless world


Artificial intelligence (AI) has woven its way into the fabric of our everyday lives, and many of us are completely unaware of it. Our morning commutes are quicker, depositing a check online is easier, frustrating daily spam emails are fewer. And businesses are buying into it. According to Gartner, thirty-seven percent of organizations have implemented AI in some form—that’s a 270% increase over the last…

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On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement


Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

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Content: How much does it impact deliverability?


Jump ahead Email content alone won't send emails to spam the way it used to Content impacts deliverability, but not in the way many people think it does Content guidelines that still matter Next week on Deliverability Defined In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your…

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Sender reputation: The road to inbox placement


Jump ahead What is sender reputation? Positive signals Negative signals How to recover from a damaged reputation Next week on Deliverability Defined In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. What is sender reputation? The domain that you use to send emails carries around…

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How email marketing and deliverability help you reach your audience


Jump ahead Why email marketing is important What is deliverability? Why deliverability is crucial to your business success In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important In today’s world, it’s pretty common to…

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What the Global Travel Industry Taught Us About Email During Lockdown


How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a webinar containing some insights, trends, and recommendations for big travel and tourism companies in Brazil, so I decided to share it with others around the globe, in hopes they might benefit from these learnings. What we saw COVID-19 is impacting many…

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From My Inbox: Gentle Critique with Simple Fixes


Most of my consulting work is with large organizations, but I really love when I see smaller companies doing big things with the channel. And it also makes me sad when I see smaller companies trying, but not quite hitting the mark. This post is about the latter, with constructive advice for this company (I plan to visit soon so maybe I’ll share it with…

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LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?


I join Kerel Cooper and Nick Dujnic, co-hosts of LiveIntent’s Real Time Banter podcast, to talk about how email behavior has changed during the coronavirus pandemic and what those changes mean for marketers. Watch to hear insights on: How content consumption has changed during the pandemic How email behaviors like open times have changed Where some brands have gone wrong with mobile-friendliness How email has…

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Takeaways from our DMA Webinar, A Journey to the Inbox


The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called “Email Deliverability 2020 – A Journey to the Inbox,” in…

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The Last Word on May 2020


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use (MediaPost) How to create a BIMI-compatible logo using SVG images (ValiMail) Insightful & entertaining tweets Opting-in is something someone does, not something that is done to them. Active, not passive. Consent is…

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Three Things Email Marketers Should Do in Crisis, from State of Email Live


As we move farther away from the government-mandated orders and life in certain geographies begin to find a new cadence, we’re able to look at what we’ve learned through this trying time. In our latest State of Email Live webinar, Guy Hanson welcomed Bobby Tichy, regional vice president – sales, at Lev, a digital marketing consultancy, who shared some of his best advice gleaned from…

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How Coronavirus Has Shifted Consumer Preferences


The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic after all. However, some consumer behaviors have already permanently shifted because of the…

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View Time Optimization by Verizon Media: An Email Marketer’s Must-Have, ONLY from Validity


Email is currently living its best life. How do we know? Because we’ve partnered exclusively with Verizon Media to bring email marketers the next big feature in commercial email, and it’s going to change your whole playbook. Introducing View Time Optimization (VTO) The days of analyzing your open data to find the “right” time to bulk-send marketing emails are over. Now, Validity for Email customers…

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4 COVID consumer insights for CPG marketers and what to do with them


It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during COVID-19 to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,”…

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There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

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