Frequently asked questions about deliverability


Jump ahead Deliverability FAQs Links Try ConvertKit's deliverability in action Stay in touch   In episode 15 of the Deliverability Defined podcast, Melissa and I answer the most common questions we are asked about deliverability: Deliverability FAQs As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost…

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On-Demand Webinar: The Most Critical Email Deliverability Questions


The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email…

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A Fresh Look at Beauty Marketing Post-lockdown


It’s easy to think the beauty and cosmetics industry drives interest through its star-studded TV advertising campaigns. We see beautiful celebrities talking to the camera, telling us how the product helped them battle their grey hairs or rejuvenated their skin, or they post a thinly veiled endorsement online, and that’s what makes us buy, right? It’s not that simple. Although these are certainly the most…

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This Week in Commerce: How a coach used Commerce to make 3 sales in 24 hours


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a coach used ConvertKit Commerce to start selling their consulting templates in just 24 hours The creator: Dr. Deana Stevenson is an Educational Consultant and Coach at DocDeana Enterprises, LLC…

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AWeber, the Better Alternative to Mailchimp – AWeber vs. Mailchimp Comparison


AWeber and Mailchimp are two of the best-known email marketing solutions available — but while they have similarities, there are also some significant differences. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and Mailchimp help you accomplish? AWeber and Mailchimp are marketing solutions that allow you to connect to your audience using various features. …

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Watch Out for These 5 Trouble-Making Marketing Outliers


The chances are high that hiding among your audiences are small groups whose behaviors are so extreme that they skew the overall behavior of your marketing channels in ways that are detrimental. These groups are called outliers and they can: Cloud overall performance data, making it appear that you’re doing much better or much worse than you actually are. Obscure how your core audience is…

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Improved Sender Reputation Improves Overall Conversions


What We Did: Deliverability Audit IP Warming Deliverability Monitoring             RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily […] The post Improved Sender Reputation Improves Overall Conversions first…

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Recruit More Guests and Create a Global Look for Email


What we did: New Creative Approach Responsive Layout  Creative Animation Performance Testing   Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and […] The post Recruit More Guests and Create a Global…

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Launching a Product and Inspiring Customers


What We Did
 Strategy Audit Testing Strategy Master Template Design Platform Support and 
Journey Development SMS & Push   Wacom, the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more […] The post Launching a Product and Inspiring Customers first…

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Send Web Push Notifications That Help You Make More Sales


There are over 1.72 billion websites on the world wide web as of October 2019.  Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic.  Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can feel even more overwhelming.  How on earth can you convince…

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Your Free Fall GIF Guide!


GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%,…

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Value Creation Through Testing


What We Did
 Strategy Audit Testing Strategy Master Template Design Platform Support and 
Journey Development SMS & Push                 Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. The company employs over 3,600 veterinarians committed to providing […] The post Value Creation Through Testing first appeared on…

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How to Get More People to Your Event with AWeber + Eventbrite


Did you know that social media and email marketing are the  two of the most popular ways to promote an event, followed by word of mouth? Source: 2020 Events Trend Report And that makes sense. If you want to connect with your attendees before, during, and after your event, email is the way to do it.  Plus, you can create a truly remarkable experience for…

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Webbula: Roundup for Email Marketing Holiday Tips


The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to be very different this year, with retailers shifting email campaign volume earlier in…

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