ESPs need to step up their compliance game


I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even

Read More »

The building blocks of professional creators


Ready to become a professional creator? You’ve put the time into creating content that makes people value your brand and building an audience (even if it’s only a few hundred people!). Now, it’s time to turn your side hustle or hobbyist creating into a full-time, profitable business. If you have any doubts about becoming a professional creator, it might soothe your nerves to know that

Read More »

Stop with the incorrect SPF advice


Another day, another ESP telling a client to publish a SPF include for the wrong domain. It shouldn’t annoy me, really. It’s mostly harmless and it’s just an extra DNS look up for most companies. Heck, we followed Mailchimp’s advice and added their include to our bare root domain and it’s not really a huge deal for companies with only a couple SaaS providers. Still

Read More »

The Email Engagement Metrics You Should Really Be Paying Attention To


Image source: Rawpixel.com Getting leads to open your emails is one battle while getting them to engage and convert is another. If you’re well-versed with email marketing, you’ll know that even the smallest tweak can yield excellent results in expanding your customer reach. Evaluating key email engagement metrics can help you to optimize your email marketing strategy. The purpose of this guide Email marketing relies

Read More »

Use An Email List Cleaner, and 4 Other Ways to Increase Engagement


Photo By tonktiti One of the biggest challenges email marketers face today is achieving engagement with email marketing. Getting someone to sign up to your email list is a challenge on its own, but receiving no engagement can be downright frustrating. Advancements in technology offer a wide variety of tools – including email list cleaners – that can help improve your engagement metrics. This article

Read More »

What’s Your Digital Customer Experience Strategy for Out of Stocks?


The pandemic, geopolitics, and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that spans web, messaging, infrastructure, and loyalty.

Read More »

The gender pay gap in the creator economy: what can we do?


It’s a known (yet unfortunate) fact that women earn less than men in the workplace. But many creators don’t realize a gender wage gap exists in the creator economy. Despite women setting their own rates and naming their own prices, they’re still earning less than men. What does the creator economy wage gap look like? Women outnumber men 2:1 in the creator economy but still

Read More »

Mobile Marketing: Leveraging the Latest Trends


With mobile devices increasingly woven into the fabric of consumers’ everyday lives, it’s imperative that marketers stay on top of the latest trends in mobile marketing. Leveraging insights from these trends will allow you to evolve your mobile experiences and meet consumers where they are. Pulling from our on-demand webinar on mobile marketing trends, here are 7 key mobile marketing trends and their implications for

Read More »

What Is an Email Blast? (How to Do It Right)


For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared

Read More »

ActiveCampaign Landing Pages Review – Are They For You?


While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking

Read More »

The Last Word on May 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should You Build Your Own ESP? (Only Influencers) Introducing the Email Markup Consortium (EMC) (DEV) One-Click Unsubscribe: Don’t Do It (Spam Resource) Martech Checklist: Do You Have the Right Solutions to Future-Proof Your Stack? (Oracle) The Content Preferences of B2B Buyers (MarketingProfs) How US Consumers

Read More »

Preparing for the end of third-party cookies as a creator


There are two types of creators. Those who anxiously search everything they can about the death of third-party cookies. And those who aren’t quite sure what third-party cookies are and why they matter in the first place. Whichever camp you’re in, one thing’s certain: you can’t ignore the death of third-party cookies, and eventually, your marketing strategy will need to shift (and that’s not a

Read More »

Join Validity at Salesforce Connections 2022 


Let the countdown begin!  We’re just a few days away from the start of Salesforce Connections 2022.  From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders.  Where to find us   Attending the event? We’d love to chat. Here’s how to connect with the Validity team

Read More »

Building your professional creator tech stack? Here’s what to include


A piece of software is a lot like a lever—it amplifies force. For every minute you invest in building your audience and business, the right tools can make the impact go further. With the seemingly endless options of apps, automations, and software available, it can be hard to tell what you need and which to choose. This guide will break down the most common tools

Read More »