Top Ways AI is Changing CRM


Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Utilizing BIMI to display your logo in subscribers’ mailboxes


What happens when security and style combine? Enter BIMI, or Brand Indicators for Message Identification, a text record that lives in your DNS records and helps verify your email address against phishers with malicious intent. This verification can be found in the brand’s logo, conveniently embedded in a sender’s email. While this high-tech security option may be a tough bet for small creators working alone,…

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The Best Email List Cleaning Service of 2022


What percentage of the email addresses on your mailing list would you guess are active? Hopefully, it’s most of them; ideally, all. However, without close and continuous monitoring, the hygiene of your email list can slip to include a host of invalid, bot-run, or spam-trap emails. If you’re like other companies that maintain a long, ever-growing list of email subscribers, manually verifying each address is…

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The Last Word on December 2021


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs) Defining the Four Types of Data and Knowing When to Use Them (Litmus) Insightful & entertaining tweets It’s been a minute since we’ve seen #CASL enforcement but if you’re a retailer you’ll want to read this…

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A creator’s guide to Instagram Reels


If Instagram Reels haven’t sucked you down an hour-long rabbit hole yet, we have to assume you have superpowers. Reels are Instagram’s latest foray into video. The quick, vertical videos are taking over newsfeeds worldwide as more creators hop on to the trend. Seeing your favorite creators sing a verse from their newly released song, talk about their favorite topic, or create a funny, relatable…

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Email Verification Best Practices for 2022


Despite the popularity of omnichannel marketing using social media, SMS, or push notifications, email remains a tried and true marketing outreach vehicle to reach prospective and existing clients. Message not delivered—the three words sure to cause dread (and even a groan) in most people, especially marketing campaign managers. After spending days, weeks, or even months crafting quality email content, a list riddled with inaccurate, fake,…

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Demystifying the DMARC Record


The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains.  This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.   But actually implementing DMARC can get confusing quickly. In this post, we’ll demystify the DMARC record by defining the DMARC tags…

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How to think like a scientist to help your creativity


The scientific method is straightforward. Identify a problem, draw a hypothesis, run an experiment, collect the data, and find a conclusion. What if we approached our creative side hustles with the same data-driven mindset? Creators of all types procrastinate, get stuck, burn out, or simply lose momentum. When work is personal or we live like perfectionists, it’s especially hard to break out of a rut…

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Why some subscribers don’t confirm their opt-in


As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. But of all our worries, is an unconfirmed subscriber really something to stress over? After all, what’s “normal” subscriber behavior? It might be time to rethink how you…

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How to Ping an Email Address To Check Its Validity


Have you ever wondered if an email address is real? It may be tempting to send a tester email to see if it’ll bounce back to you. Or, you could just forego that by pinging the email server to see if the address is legit. But neither of those is practical, especially when you need to check several addresses. While manually testing a single email…

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How to Send a Test Email 3 Ways (And What to Check First)


By the stroke of midnight, your email marketing campaign will go live. For months, you and the team have poured over hundreds of graphics, debated every word of the subject line, and rearranged headings and subheadings until everyone was jaded and cross-eyed. But just an hour after going live, a flood of negative replies and bounces fill your inbox. One Mac user reports a broken…

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Transactional Email: What It Is, Why You Need It [+Examples]


Timing and relevance are the two most crucial elements of successful email communication. For businesses that rely on keeping their customers informed – this couldn’t be more true. Keep on reading to learn more about the most effective way of making sure your customers get exactly what they bargained for: transactional emails, our latest add-on feature for the GetResponse Enterprise customers.

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How musicians can have their best album release with email automation


You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience. Musicians who want to grow their fanbase without cutting into essential creative work time can turn to automated emails to…

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Validity’s Top Blog Posts of 2021


 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs…  Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.   We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break.  But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to…

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How iOS 15 has impacted open rates for creators


On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load…

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The Best Email Verification Service of 2022


Email marketing is a technique that’s worth adding to your overall strategy for attracting new clients. Research shows that it’s both more effective than social media outreach and has a faster conversion rate. But if you’re going to use email marketing, you have to make sure you’re getting the most from your efforts. And a key part of that is verifying your email lists. In…

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Real-Time Validation APIs: How to Prevent Theft in the New Year


When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it can also put your company at risk? Theft is a common problem with real-time validation APIs. Preparing your business to deal with theft can help you protect your data, save money, and prevent future attacks. While you’ve been focused on growing…

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