What Good Email List Cleaners Do For You (And What They Don’t Do)


Let’s be honest—no one likes deep-cleaning their house. We’d rather spend our time elsewhere. But you have to do it if you want your house to feel livable, clean, and hygienic. The same goes for our marketing email lists. Your marketing campaign (and bottom line) can’t afford clutter or a buildup of invalid, inactive, unengaged email addresses or spam traps. These emails are dead weight…

Read More »

Protecting your email list and reputation


As creators, trust is everything. The trust between you and the subscribers who stay tuned is the foundation of your business and the source of your creative freedom. And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. Unfortunately, an email list and…

Read More »

The ultimate guide to email marketing for authors


In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author— But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether…

Read More »

What is a Spam Trap, and How Can You Avoid It?


All that glitters on your email list isn’t necessarily gold. Did you know that hiding among what you thought were authentic and active customer emails, could be a spam trap (aka a honeypot)? Companies and anti-spam organizations alike (e.g., Spamhaus, SURBL, Cloudmark, and Vade Retro) use these addresses to bait and catch spammers. Here’s what this can mean for you—even though you’re not a spammer,…

Read More »

Dyspatch: The Email Marketing Trends That’ll Dominate 2022


It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand Officer at Drift & Founder of DGMG Eddie Shleyner, Founder, VeryGoodCopy.com Andy Crestodina,…

Read More »

Anatomy of a Hard Bounce: What Happened to Your Email?


Any number of factors can cause an email to bounce back—from an unresponsive server or a full recipient inbox to an inaccurate or fake email address. You and your team may have worked day and night for the last three months writing, polishing, and finalizing the company’s holiday email marketing campaign. The whole company is abuzz with the potential for new customers, increased sales, and…

Read More »

6 Most Clickable Email Marketing Campaigns of 2021


With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. Luckily, there are many tactics senders can use to appeal to subscribers and get their campaigns noticed. Let’s look at six of this year’s most clickable email campaigns for inspiration: 1. Spotify If you’ve…

Read More »

ConvertKit’s November 2021 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

Can I Share My Sending Domain?


Thinking about email in its simplest form, you have where it’s from, where it’s going, and how it looks. How the email is displayed is very visually friendly. HTML is converted into images and formatted text. And the sending details with the Mail Transfer Agent (MTA) conversations are tucked away into the headers. Reputation, a key component in deliverability, is heavily tied to some of…

Read More »

DMA Awards 2021: Black Tie, Red-Hot Performances


After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards. Held at the historic Old Billingsgate Fish Market alongside London’s iconic tower bridge, the event celebrated some of 2021’s finest marketing campaigns. It was an added pleasure to be joined by a cross-section of Validity’s UK clients—Expedia, The Body Shop, Iceland, Maybourne Hotel, TheLoyaltyCo.,…

Read More »

Grow Your Audience 2021 recap


Creators love a challenge. It’s something you gravitate to. Maybe because as creators you’re constantly looking for new ways to keep learning and bettering yourself. And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We invite creators of all stages from different industries and…

Read More »

Celebrating the 50th Anniversary of Email


Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Black Friday recap To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last…

Read More »

How to serve multiple audience types


As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose. In this episode, Alyssa and Melissa answer the question, how do you create for multiple audiences?…

Read More »