EMJ

How to create, send, and use surveys to grow your creator business

how-to-create,-send,-and-use-surveys-to-grow-your-creator-business

Real talk: intuition is not a solid business strategy. While there is something to be said about creative instinct and passion, you alone can’t steer your business ship into the harbor of success. Getting input from your audience is an invaluable gauge of where you’ve been and where you need to go next. Surveys are a great way to learn from your audience, and this…

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How to Improve Email Deliverability with 4 Easy Fixes

how-to-improve-email-deliverability-with-4-easy-fixes

Freepik, yanalya There isn’t a single, quick fix that can solve your email deliverability issues, but there are several things you could easily do to significantly improve it. Email campaigns that don’t arrive in the inbox, don’t get read. Getting those emails to land in the inbox? That’s the task of email deliverability. In this article, we’ll cover four easy fixes to improve your email

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Shared IP vs. Dedicated IP: What’s the Difference?

shared-ip-vs.-dedicated-ip:-what’s-the-difference?

Freepik, DCStudio Your inbox placement depends on many factors, and IP reputation tops the list. A poor IP reputation can damage your overall sender reputation, which won’t bode well for your inbox placement. That’s why committing to an IP strategy is important. Which is the right choice for you: a shared IP, or a dedicated IP? The answer likely depends on the type of sender

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Busting Gmail Deliverability Myths

busting-gmail-deliverability-myths

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

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4 Ways Your Math May Be Steering Your Email Marketing Program Wrong

4-ways-your-math-may-be-steering-your-email-marketing-program-wrong

As more marketers embark on their personal journeys to become data-driven marketers, most are finding the road to be a rocky one. The central problem they’re encountering is a surprising one: It’s that their data doesn’t always lead them to the best decision. Why is that? Sometimes the wrong lesson is being taken from the data. Other times it’s the data that’s one level deeper

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How to maximize your impact as a creator with plug-and-play formulas

how-to-maximize-your-impact-as-a-creator-with-plug-and-play-formulas

You’re a creator that has so much to share with the world and earn a good living doing it—but finding the exact way to do so is often really hard. Authors, food bloggers, podcasters, finance coaches, yoga teachers and all the other types of creators have to show up regularly and create value for the people in their audience. But, with dozens of content formats…

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30 Questions to Ask Your Next Email Service Provider

30-questions-to-ask-your-next-email-service-provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail

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How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

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Command Line Tools

command-line-tools

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that

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For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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The 2022 State of the Creator Economy Report is live

the-2022-state-of-the-creator-economy-report-is-live

The creator economy is on the move. Upward, that is. $800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us. As the creator marketing platform built for creators by creators, we believe the future belongs to creators. They’re the ones shaping culture and completely…

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How to Verify Your Email Address List: What to Use, and What to Look Out For

how-to-verify-your-email-address-list:-what-to-use,-and-what-to-look-out-for

On the outside, your email lists might appear legitimate. As far as you can tell, all of the email addresses included in your lists should be there. Or should they be? Email verification can give you insights about each one. Let’s assume you manage massive email lists with hundreds, thousands, or even millions of subscribers. Email marketing is your largest channel and sending email campaigns…

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