EMJ

Meaningful metrics: Going beyond open rates

meaningful-metrics:-going-beyond-open-rates

Jump ahead Meaningful metrics Summary Links Try ConvertKit's deliverability in action Stay in touch In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes…

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Introducing AWeber Free!

introducing-aweber-free!

Our mission is simple: to deliver powerfully-simple email marketing tools to help small business owners and entrepreneurs — like you — grow your business. That’s why we’re excited to introduce AWeber Free — our completely free email marketing and landing pages plan! If you’re just getting started with your small business or kicking off a passion project, AWeber Free is designed to give you everything…

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Email List Churn: How to Reduce Both Passive & Active Opt-Outs

email-list-churn:-how-to-reduce-both-passive-&-active-opt-outs

It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business. In this post, our email marketing consultants talk about:…

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Meet Your Newest Friend: GridBuddy Cloud

meet-your-newest-friend:-gridbuddy-cloud

Today, we have some exciting news for Salesforce users. We’re launching our new GridBuddy Cloud solution! We know companies find themselves relying on digital efforts to break through the noise and capture customers’ and prospects’ attention. To do this successfully, they need up-to-date data that’s easily managed, accessible, and accurate. With GridBuddy Cloud, users can combine data from multiple sources – including separate Salesforce orgs…

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Tips for Driving More Leads from Your Blog Posts

tips-for-driving-more-leads-from-your-blog-posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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Tips for Driving More Leads from Your Blog Posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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How to Promote Your Landing Page and Grow Your Email List

how-to-promote-your-landing-page-and-grow-your-email-list

You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience.  So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem. How do you actually get people to your landing page to sign up? That’s why we…

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Is Facebook Advertising Really Worth It?

is-facebook-advertising-really-worth-it?

Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales.

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How RentPath Adjusted Its Email Strategy: A State of Email Live Recap

how-rentpath-adjusted-its-email-strategy:-a-state-of-email-live-recap

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host Guy Hanson welcomed Shanna Thompson, email marketing manager at RentPath. Shanna provided a clear look at how RentPath, a website designed to match potential renters with their dream homes, pivoted in the face of adversity brought on…

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Holiday Marketing Quarterly: Third Quarter 2020 Checklist

holiday-marketing-quarterly:-third-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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Email Logistics in Crisis Management

email-logistics-in-crisis-management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

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How retailers are adapting their back-to-school planning

how-retailers-are-adapting-their-back-to-school-planning

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

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Email Marketing With Empathy

email-marketing-with-empathy

No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Learnings from Journey to the Inbox: Retail Reality

learnings-from-journey-to-the-inbox:-retail-reality

Thanks to our three stellar experts providing timely and effective email marketing tips and data, our recent webinar, “Journey to the Inbox: Retail Reality,” was a huge success. With their help, we shined a spotlight on the world of retail email, identifying valuable insights that senders can now apply to their own programs. The webinar kicked off with Tim Bond from the DMA, who provided…

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A Flexible Email Marketing Platform Allowed this Author to Keep Control

a-flexible-email-marketing-platform-allowed-this-author-to-keep-control

This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses "weird news" as a vehicle to explore the human condition in an entertaining way.  TRUE's mission is to provoke more thinking in the world. Each issue contains stories of people who didn't think, sometimes with hilarious results, capped by a brief comment on each story.…

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How to write engagement-driving Instagram captions

how-to-write-engagement-driving-instagram-captions

Jump ahead 11 steps to improve your Instagram captions Captions are crucial for driving engagement Want to take your followers beyond Instagram?   In 2020, the Instagram algorithm will reward engagement more than anything else. The more engagement a post gets, the higher it will appear in your followers’ feeds. This means that engagement should be your goal for most of your Instagram posts if…

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Money is tape

money-is-tape

Khe was shy. “Nerdy.” Very insecure. The constantly running tape in his head during his teenage and college years? I'm not cool. He felt exposed and yet invisible. Young Khe in 1995. “I don't like who I am right now,” he thought. But instead of learning to like himself, he turned his attention outward. He focused on something that seemed easier – being seen. Recognized.…

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8 New Email Templates to Help You Grow Your Business

8-new-email-templates-to-help-you-grow-your-business

A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales.  Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don't have the time to create a library of email templates and test…

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