EMJ

6 Mistakes That Can Affect Your Sender Reputation

6-mistakes-that-can-affect-your-sender-reputation

Billions of emails get sent every day. Did you know that 45% of those emails are spam? With nearly half of the emails circulating being unwanted or otherwise malicious, Internet Service Providers (ISPs) remain on high alert when protecting their inbox owners. When you send an email, your recipient’s ISP will determine if you’re a trustworthy sender. That means based on your past sending history…

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Customer First Thinking Podcast: Email Still Rules

customer-first-thinking-podcast:-email-still-rules

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing is as promising as ever. During our conversation, he asked me: Why doesn’t…

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6 advanced email automations for creators looking to scale

6-advanced-email-automations-for-creators-looking-to-scale

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

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Scaling secrets: how to use influencer marketing to increase sales and reach

scaling-secrets:-how-to-use-influencer-marketing-to-increase-sales-and-reach

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

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Omnichannel marketing guide: How to boost your brand experience

omnichannel-marketing-guide:-how-to-boost-your-brand-experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

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What Is the Definition of Email Deliverability? (And 3 Misconceptions You Might Have)

what-is-the-definition-of-email-deliverability?-(and-3-misconceptions-you-might-have)

Maybe you’ve read countless sources, and you’re still not sure what email deliverability is (or isn’t). It can be difficult to cut through the noise and get to the bottom of its complexities. Anyone can create a website or pose as an expert in just about any field you can imagine these days. Bombarded by a flurry of information masquerading as “fact,” sometimes it can…

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How to Fix an Email Bounce Back, However It Happens

how-to-fix-an-email-bounce-back,-however-it-happens

If you’ve ever received an email bounce-back notice – otherwise known as an NDR or DSN – then you already know that not every email that you send gets delivered. The thing is, not all email bounces are the same. Your email could fail to be delivered for a permanent reason (a hard bounce) or a temporary reason (a soft bounce). The key here is…

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Email Reputation Check List: Top Factors You Should Consider

email-reputation-check-list:-top-factors-you-should-consider

It takes time to build your email reputation, yet no time at all to drag it into the gutter. To reach the inbox, you need a strong sender reputation. Your recipients’ Internet Service Providers (ISPs) are keeping tabs on your sending behavior. By that we mean, they’re assigning you an email sender reputation score, and they’re considering multiple indicators as they do it. Your email…

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How Does a Spam Checker Work?

how-does-a-spam-checker-work?

No email marketer would likely ever describe themselves as a “spammer.” And yet, if your engagement rates are on the low end, you’re likely ending up in the Spam folder along with the “genuine” spammers of the world. Simply put, spam is unwanted or unsolicited content – the junk mail of the internet. Anything you can do to stay out of there and get back…

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ConvertKit’s April 2022 Deliverability Report

convertkit’s-april-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should

7-advanced-digital-marketing-metrics-most-brands-don’t-use,-but-should

Brands are increasingly recognizing metrics like email opens, web traffic, and social media likes for what they are—surface metrics that churn wildly and are directionally noisy. While it’s still important to track those high-level metrics, optimizing for them often doesn’t translate into deeper engagement. Indeed, sometimes maximizing those metrics leads marketers to adopt clickbaity headlines and other tactics that erode customer trust and lead to…

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Cleaning old lists

cleaning-old-lists

There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside

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How creators launch successful 6-figure memberships

how-creators-launch-successful-6-figure-memberships

Building a membership into your creator business can be a lucrative add-on to help you grow and scale. With memberships, you get access to recurring revenue (unlike selling products one time). That’s what makes memberships such a great business model for creators—they can encourage predictability in your business that, let’s be honest, sometimes feels like it’s built on water. Ride the waves of your creator…

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Breaking Down Brand Intelligence with MailCharts

breaking-down-brand-intelligence-with-mailcharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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Igniting appetites and engagement with McDonald’s star-studded, multichannel campaign

igniting-appetites-and-engagement-with-mcdonald’s-star-studded,-multichannel-campaign

For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.

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Universal Control Groups: The Path to Digital Marketing Measurement Clarity

universal-control-groups:-the-path-to-digital-marketing-measurement-clarity

If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn’t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small portion of your audience from campaigns to get a baseline for measuring their…

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