EMJ

How to create a timeline for a successful product launch

how-to-create-a-timeline-for-a-successful-product-launch

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big…

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5 ways authors can make money outside selling books

5-ways-authors-can-make-money-outside-selling-books

“Oh, I’ll never make any money as a writer.” It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Or that it can happen, but only for Great Authors. It’s time to bust that myth. You can be a full-time writer—and while it may…

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What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience

what-big-brands-can-learn-from-dtcs:-how-blondery-perfected-the-recipe-for-a-personalized-customer-experience

Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.

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How CPG marketers can optimize best-in-class strategies this back-to-school season

how-cpg-marketers-can-optimize-best-in-class-strategies-this-back-to-school-season

At the end of the last school year, 60% of kids were going to school at least part of the week, and it’s likely that number rises heading into next year. As in-person schooling crawls back towards normalcy, so too does in-store grocery shopping – 85% of shoppers are back in the aisles. Does your digital marketing distinguish between parents of in-person and remote learning…

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Webbula: The Industry’s Reaction to Apple’s New Privacy Protections

webbula:-the-industry’s-reaction-to-apple’s-new-privacy-protections

In the wake of Apple announcing that it would soon be disrupting tracking pixels, obscuring IP addresses, and pre-fetching and cached images for its Apple email client users, Webbula wanted to take the pulse of the email marketing industry and determine how everyone is feeling and what they think this means of our industry. Along with 11 other digital marketing experts, I share some of…

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ConvertKit’s May 2021 Deliverability Report

convertkit’s-may-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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13 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection

13-ways-email-marketers-should-adapt-to-apple’s-mail-privacy-protection

Apple’s announcement on June 7 of new privacy protections, debuting this fall in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, has generated mixed reactions. Some marketers fear the demise of email marketing, while others have dismissed the announcement as a non-event. We think the actual result will fall somewhere in the middle, but marketers should prepare for impact to analytics, deliverability, and email…

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Which online course platform is right for you?

which-online-course-platform-is-right-for-you?

Having a lot of options isn’t always a good thing. It can lead to analysis paralysis—the fear of taking action because you don’t know the right action to take. Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or…

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The path to unlocking your email program’s full potential

the-path-to-unlocking-your-email-program’s-full-potential

As an email-centric marketing leader you carry the weight of ensuring that your email program is operating effectively and efficiently, but what steps should you take when you identify that things are not working as they should? To bring clarity to your chaos, we have detailed three paths forward for your consideration. While we always […] The post The path to unlocking your email program’s…

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The Age of Email

the-age-of-email

Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday… and it’s been quite the journey. Age of adoption In October 1971, email was born when Ray Tomlinson sent the first ever email. Ray’s expertise was centred in engineering, and with the insufficiency of…

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Why are my open rates dropping?

why-are-my-open-rates-dropping?

If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as…

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Best Free CRM Software For Your Business

best-free-crm-software-for-your-business

Whether you’re a solopreneur or a small business, the likelihood is you have to manage a number of clients and all that relates to them (invoices, emails, orders, contracts, etc.). This can get messy quickly, especially if you have to share this information with other members of your team. Don’t get me wrong, I love the old pen and post-it combo, but there comes a…

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Advanced Data Collection Practices

advanced-data-collection-practices

No Bullsh*t Advice From Email Experts Your marketing is only as good as the data you collect. Your ability to segment, personalize and send targeted marketing messages to your customers relies on your ability to capture the right data. That means thinking outside of the box when it comes to collecting information about your customers—beyond a simple form on your website. Webforms work but there…

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Apple’s “Mail Privacy Protection” is an Earthquake for Email Marketers

apple’s-“mail-privacy-protection”-is-an-earthquake-for-email-marketers

Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to opt-in what they are dubbing “Mail Privacy Protection,” which will effectively […] The post Apple’s “Mail Privacy Protection” is an Earthquake…

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Email ROI: Many Happy Returns

email-roi:-many-happy-returns

Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! In saying “many happy returns”, we’re not just acknowledging a milestone. Email consistently…

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7 popular podcast formats: Which one is right for you?

7-popular-podcast-formats:-which-one-is-right-for-you?

Podcasts are a big deal. An estimated 48 million episodes are floating around on the internet, and in 2020 more than a third of Americans listened to podcasts regularly. It’s understandable if you want to get in on the action and add your perspective to the podcast conversation. After the initial buzz of “I think I’m going to actually do it!” you’re faced with a…

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