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Email Logistics in Crisis Management


From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

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How retailers are adapting their back-to-school planning


The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

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Email Marketing With Empathy


No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Learnings from Journey to the Inbox: Retail Reality


Thanks to our three stellar experts providing timely and effective email marketing tips and data, our recent webinar, “Journey to the Inbox: Retail Reality,” was a huge success. With their help, we shined a spotlight on the world of retail email, identifying valuable insights that senders can now apply to their own programs. The webinar kicked off with Tim Bond from the DMA, who provided…

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A Flexible Email Marketing Platform Allowed this Author to Keep Control


This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses "weird news" as a vehicle to explore the human condition in an entertaining way.  TRUE's mission is to provoke more thinking in the world. Each issue contains stories of people who didn't think, sometimes with hilarious results, capped by a brief comment on each story.…

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How to write engagement-driving Instagram captions


Jump ahead 11 steps to improve your Instagram captions Captions are crucial for driving engagement Want to take your followers beyond Instagram?   In 2020, the Instagram algorithm will reward engagement more than anything else. The more engagement a post gets, the higher it will appear in your followers’ feeds. This means that engagement should be your goal for most of your Instagram posts if…

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8 New Email Templates to Help You Grow Your Business


A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales.  Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don't have the time to create a library of email templates and test…

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Let’s Talk: Reputation


The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions. Let’s…

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Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication


Jump ahead Authentication (SPF, DKIM, and DMARC) Main takeaways Links Try ConvertKit's deliverability in action Stay in touch   In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Authentication (SPF, DKIM, and DMARC) Email authentication can be very complex,…

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Bad Deliverability is Costing You Cash


Many marketers are under the impression more email is better. The more subscribers you send to, the more money you make, right? While the “more equals better” mindset might work for some things (cookies, puppies, rainbows… just off the top of my mind), it doesn’t work for email. You might think to yourself, “It doesn’t matter if my program’s email deliverability is poor. As long…

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The natural, inherent value of you


It started 10 years ago. Just outside a Manhattan night club. Jenell and her cousin Nenjae walked in; Nenjae turned to Jenell and said: “I’m thinking about going natural with my hair.” “What? You want to do what?” Jenell responded. “It was just so foreign to hear that a decade ago,” she remembers. Jenell had been chemically relaxing and straightening her hair since she was…

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Understanding impact: A practical guide to marketing attribution


For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

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The Last Word on June 2020


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost) Emojis in Email Subject Lines: Advantage or Impediment?…

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How this artist tells visual stories through email to make more Shopify sales.


BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork…

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Webinar on July 15: Choosing the Best Days to Send Email Campaigns This Holiday Season


Having a successful holiday season takes year-round effort, but there’s no more critical time than late summer and early fall. One of the decisions you make during this time is which days to send campaigns on. It’s a choice that can have a significant impact on the performance of your campaigns. In this webinar, Oracle CX Marketing Consulting’s Clint Kaiser, Doug Sundahl, and I share…

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How to get the most out of your Instagram bio


Jump ahead What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success 4 top Instagram bio tips for online creators Get more from your Instagram bio Human beings are wired to make snap judgments. It only takes a blink of an eye to form a first impression of a work colleague, a potential client,…

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