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How business consultant Terry Rice used Creator Pro to build a better email newsletter


Business consultant Terry Rice had one of those lightbulb moments eight weeks ago about his email list. Normally, when someone asks him about his audience, Terry says, “I’m a business consultant, which normally involves helping entrepreneurs build their brand and revenue.” After weeks of emails with lackluster response rates and few clicks, he knew something wasn’t right. “I realized I wouldn’t read my own newsletter

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Can store-within-a-store partnerships save big-box retailers?


Last weekend, holiday shoppers entering Macy's at Chicago's North Shore location stopped just inside the door, contemplating an odd promotional display. For one thing, the branding was different—a giraffe was involved, and one of the letters was backward.      On closer inspection—these weren't even Macy's products! The display directed shoppers to patronize a different icon of 20th-century retail: Toys "R" Us®. Once a staple

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How entrepreneur Jenell B. Stewart uses ConvertKit automations to grow her community


Ten years ago, Jenell B. Stewart started a blog and YouTube channel documenting her natural hair journey. Today, she’s a powerhouse entrepreneur helping aspiring creators and brands build their businesses on social media and beyond. Jenell runs her business remotely, working with major brands from Nissan to Kami Cosmetics. With over 145,000 YouTube subscribers and more than 100,000 followers on Instagram and TikTok, she’s turning

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6 Tips for Building an Effective Message Map for Your Email Campaign


A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for use over the long term then it’s doubly important to get the message map right. The message map is an outline for which key topics will appear in each of your emails. The idea is that each email should stand alone – but together they

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DMA Awards 2022: The Sweet Taste of Marketing Success


It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a job well done makes getting up and going to work each morning a much better experience. When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! That’s why Validity

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BIMI UPDATES: iCloud, Yahoo, and More


BIMI is at it again! Here are the latest updates on where you can find your BIMI logo. With so many updates constantly happening, keeping track of the current state of affairs with BIMI can be a lot. But that’s why we’re here so you don’t have to. We’ll publish new news on our blog (like this article right here) as well as update our

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Litmus: 10 Email Marketing Predictions from the Experts


Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms: “The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other

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How to use ConvertKit subscriber scoring to revive your mailing list


More creators are turning to email newsletters for audience building. By the end of 2021, nearly half a million creators were using ConvertKit for email marketing. But more impressively, that number was more than twice the figure for 2020, showing how rapidly people are adopting newsletters. Despite creator enthusiasm, not every email subscriber is as engaged as we’d like. Sometimes, our content doesn’t match subscribers’

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Blocklists You Can’t Ignore During Peak


Email Deliverability Unfiltered Seeing your IP or domain on a blocklist during peak sending season can be unnerving. This is because being listed is often equated to deliverability issues like spam folder placement (nightmare fuel for email marketers!). While this can be true, it is not always the case. Scrambling to get off a blocklist during the holidays is stressful and can easily send you

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FedEx AMEA revamped its loyalty program and membership skyrocketed


With customers moving toward a digital-first experience across the globe, FedEx Asia Pacific and Middle East, India, South Africa (AMEA) saw a need to modernize its loyalty program, My FedEx Rewards. FedEx AMEA knew it also wanted to connect better with its small- and medium-sized businesses (SMBs). Many big, global clients receive discounts, but SMBs don’t have enough volume. With all this in mind, the brand

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eTail Nordic: Global Lessons from the Scandinavian Email Market


We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. While there are many similarities with programs around the world, there are also striking differences:  Average

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ConvertKit’s October 2022 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Quick & Easy Recipes for Holiday Email Success


No Bullsh*t Advice From Email Experts 'Tis the season for holiday shopping! For most online businesses, the Q4 holiday shopping season is their last chance to boost sales and revenue. This year Adobe predicts online holiday sales will increase by 2.5%. This may not sound like a lot. However, Cyber Monday sales alone are expected to exceed 11 billion. With the right tactics in place

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What’s the Difference Between Email Read Rate and Open Rate?


Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors into their filtering algorithms, making the sorting process much more dynamic (and challenging to navigate). While email marketers use subscriber engagement as a key performance indicator, mailbox providers have a different vantage point. The difference between a marketer’s definition of engagement and

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Key International Loyalty Regulations for Global Brands to Know


Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to account for are from Canada, South Africa, and Europe. You’ll want to consult

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