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Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides, polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room… And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. But the…

Learn how to create website content that your audience will love. The post 11 Rules for Writing Website Copy appeared first on SendGrid.

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report,…

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

Twilio SendGrid recently joined the Authindicators Working Group because we believe a safer inbox is not only critical to the success of every sender on the planet. The post Twilio SendGrid Joins Authindicators Working Group appeared first on SendGrid.

In my previous career I was a molecular biologist. Much of my work was done on bacteria but after I left grad school, I ended up working in a developmental biology lab. Bacteria were (mostly) simple: just about every trait was controlled by a single gene. We could study what that gene did by removing it from the bacteria or adding it to a well…

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

There’s a lot of my education in the sciences that focused on how to get a statistically accurate sample. There’s a lot of math involved to pick the right sample size. Then there’s an equal amount of math involved to figure out the right statistical tests to analyse the data. One of the lessons of grad school was: the university has statistics experts, use them…

In my post earlier this week, katie asks: what do you do next when the problem statement is as non-specific as “open rates are falling”? how would you go about getting from there to that next level of marketing email from our ESP goes to bulk? That’s a great question, and will help me explain pieces I didn’t in the initial post. The observation here…

Yes, you read that right. Just in time for our 7th birthday, ConvertKit is making the switch and adding a completely free plan to our pricing. Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online. Right now so many creators start on…

Learn how to use word of mouth marketing to light the spark that'll create a wildfire marketing campaign. The post The Best Word of Mouth Marketing Strategies to Use in 2020 appeared first on SendGrid.

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […] The post What are our predictions for email marketing…

Looking to switch your email marketing tool? We've compiled all the top consideresations and what to look for before you decide! The post What to Look for When Selecting a New Email Marketing Platform for 2020 appeared first on SendGrid.

At the end of last year, Steve wrote a post about the different types of authentication. I thought I’d build on that and write about the costs associated with each type. While I know a lot of my readers are actually on the sending side, I’m also going to talk about the costs associated with the receiving side and a little bit about the costs…

Everyone has their own way of troubleshooting problems. I thought I would list out the steps I take when I’m trying to troubleshoot them. Clarify the problem. As a consultant, folks come to me asking me to help them solve their delivery problems. My first step is to get them to clarify what symptoms they’re seeing. Something happened to make them contact me, and that’s…

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to a simpler time. Just like email marketers used to create…

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […] The post Email on Tap Episode 17, with Dan…

Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […] The post You’re not seeing things. Gmail’s email filtering…

Well, it’s 2020. The start of a new year and a new decade, or not depending on what number theory you use to count decades. Personally, I think we, as pattern loving humans, just happen to love numbers that end with 0 and we’re going to consider it special whether or not it’s the actual end or start of a decade. This is the point…