RSS News

Website Optimization Ideas to Explore: An Oracle Consulting Checklist

website-optimization-ideas-to-explore:-an-oracle-consulting-checklist

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about optimization ideas for your website, mobile app, and other landing pages.…

Read More »

How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

how-will-apple’s-mail-privacy-protection-in-ios-15-affect-email-marketing?

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. Changes to the Mail app will limit the use of tracking pixels while also masking the users’ IP address, meaning the open tracking and location tracking of these users will be severely impacted. Apple’s changes to protect mail privacy are evolutionary, not revolutionary While this…

Read More »

Every musician needs an EPK—here’s how to build one for free

every-musician-needs-an-epk—here’s-how-to-build-one-for-free

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists. These days technology has changed, and press kits have…

Read More »

Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

Read More »

Pandemic Email Audience Changes: Managing the Risks and Opportunities

pandemic-email-audience-changes:-managing-the-risks-and-opportunities

List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were closed and many people didn’t want to go to the stores that were open,…

Read More »

About the Apple thing

about-the-apple-thing

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open…

Read More »

Understanding 1st, 2nd and 3rd party data for marketing success

understanding-1st,-2nd-and-3rd-party-data-for-marketing-success

The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the data and analytics teams that support them. It drives the segmentation strategies the organization needs and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

Read More »

Bringing guests back to Bar Louie’s table with relevant messaging

bringing-guests-back-to-bar-louie’s-table-with-relevant-messaging

Bar Louie came into 2020 knowing it needed a change. The gastrobar staple, known for its great drinks and community feel, was facing a bankruptcy, and was using the reorganization as a chance to realign its overall company goals with smarter, data-driven marketing strategies focused on targeted messaging for lapsed customers.

Read More »

E-commerce: How to Attract New Customers with Newsletters

e-commerce:-how-to-attract-new-customers-with-newsletters

Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection remains. As consumers become increasingly suspicious of brands, they are less inclined to share their personal information. Newsletter subscriptions are one of the data collection tools at marketing teams’ disposal, as they can use it as a starting point for establishing…

Read More »

How to use Twitter to build your email list

how-to-use-twitter-to-build-your-email-list

Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list. Don’t…

Read More »

Empowering your team with data literacy

empowering-your-team-with-data-literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

Read More »

Four principles of ethical data use

four-principles-of-ethical-data-use

Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information. Below we outline our four basic principles of […] The post Four principles of ethical data use first…

Read More »
>