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Growing Your Email List

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No Bullsh*t Advice From Email Experts Email marketing is the most lucrative marketing channel for most businesses, generating $42 for every $1 spent, which is an astounding 4,200% ROI, according to a recent Hubspot article But over time, database decay can degrade that ROI, leaving email marketers to find new ways to grow their list. Not only in quantity, but also quality subscribers who want…

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Make your first impression count with a remarkable musician bio

make-your-first-impression-count-with-a-remarkable-musician-bio

If you're here, you probably already know that having a solid musician bio is incredibly important. It is! It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit) or directly after first hearing your music. Writing a musician bio for yourself sounds like the easiest thing in the world—that is, until you sit down…

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The importance of data literacy across the organization

the-importance-of-data-literacy-across-the-organization

Companies are collecting more data than ever before in hopes of unveiling sophisticated insights about their customers, but there is one problem that stands in the way of those insights. That problem is a lack of data literacy. Most of your team likely struggles with interpreting and making sense of the data, nevermind being able […] The post The importance of data literacy across the…

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An Exciting DemandTools Announcement at Dreamforce 2021

an-exciting-demandtools-announcement-at-dreamforce-2021

Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come a long way in two decades, and in parallel, have seen Salesforce grow in unprecedented ways. The evolution of Salesforce and DemandTools In March 1999, Salesforce was created so businesses could store customer data in a shared space rather than in…

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The 6 questions to answer before writing your Twitter threads

the-6-questions-to-answer-before-writing-your-twitter-threads

Tell me if this sounds familiar: you read a Twitter thread from somebody that made you think, “Wow, that was really good.” Your creative mind immediately sparked an idea. What if you wrote threads too? Could you grow your Twitter following? Break down long videos and articles into bite-sized tweets? Promote your products through strategically written threads? The answer is yes, to all the above.…

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Apple’s MPP May Drive Email Design Changes that Actually Hurt Customer Engagement

apple’s-mpp-may-drive-email-design-changes-that-actually-hurt-customer-engagement

Apple’s Mail Privacy Protection will have a broad range of effects on email marketers, impacting email analytics, design, deliverability, personalization, and optimization efforts. Sadly, subscribers who enable MPP will receive less relevant emails and more emails than they would have otherwise gotten if marketers could better measure their engagement through opens. I also fear that Apple’s changes will cause marketers to change their messaging and…

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Buyer trust: the overlooked factor in deliverability

buyer-trust:-the-overlooked-factor-in-deliverability

When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having deliverability issues? The answer is that deliverability is a complex network of factors in […] The post Buyer trust: the overlooked factor in deliverability…

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Dyspatch: Modular Email Design – A System Built for Speed and Scale

dyspatch:-modular-email-design-–-a-system-built-for-speed-and-scale

Modular email design is on the rise. In this post by Terri Reid of Dyspatch, she talks about what modular email design is, what its benefits are, what it looks like in action, and much more. Here at Oracle Marketing Consulting, we’re big fans of modular email architecture, so I was happy to contribute some of our learnings. For instance, our clients who implement it…

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Apple MPP

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You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is it and what does it do? Image Loads It’s all about images in email and how they’re loaded (particularly invisible one pixel images that are used solely for tracking). Why do we care about…

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How Elizabeth McCravy made over $60k in sales with a personality quiz

how-elizabeth-mccravy-made-over-$60k-in-sales-with-a-personality-quiz

Disclosure: This case study mentions Interact. Interact is an integration partner with ConvertKit. Who else remembers taking Seventeen magazine quizzes with your best friends? Talk about nostalgia. Looking back, you might gawk at how cheesy these quizzes were. “What’s your perfect pet?” quiz. Image via Pinterest.But the reality is, personality tests have come a long way. Quizzes aren’t just for finding out your perfect pet.…

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Bridging the Gap to Email Marketing Success

bridging-the-gap-to-email-marketing-success

When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the data email senders need to close them. A direct line…

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The Last Word on August 2021

the-last-word-on-august-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does Microsoft Hate You? (Spam Resource) Email for All Survey Results (Email Design Review)…

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Kickbox Upgrade: Deliverability Tools Now Available to All Users

kickbox-upgrade:-deliverability-tools-now-available-to-all-users

Kickbox just got a major upgrade! Starting today, all new and existing Kickbox accounts include access to our full suite of deliverability monitoring tools. In addition to email verification, you now have more tools to help you reach the inbox and alert you of potential deliverability issues. As mailbox providers roll out more stringent email privacy policies, it's becoming increasingly difficult to analyze and track…

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