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Step by Step guide to fixing Gmail delivery

step-by-step-guide-to-fixing-gmail-delivery

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client…

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From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages

from-idea-to-sale-in-minutes:-the-power-of-ecommerce-landing-pages

Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality.  But creating a fancy website from the ground up — or relying on costly and competitive ecommerce platforms — aren’t the only solutions.  An ecommerce landing…

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7 free ways to drive traffic to your landing page

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Jump ahead Why you need to promote your landing page How to get free traffic to your landing page Promote your landing page with ConvertKit Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your…

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How to Send an Apology Email

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When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying "sorry." Consider this the Hall of Fame of Apology Emails. Use…

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Going for Gold

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Three of the UK’s outstanding marketing campaigns from 2020 were recognised at the DMA’s Grand Prix Reveal ceremony last week, including the National Health Services (NHS), England’s health care program, BT Sport, a football-focused television channel package, and Klarna, an online bank allowing customers installment payment at their favourite shops. Each program had to solve big challenges: The NHS needed to fill a huge recruitment…

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2020 Email Marketing Holiday Season in Review

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The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…

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Data in Sight: A New Horizon

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Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at 84.51˚, and Branden Bellanca, director, consulting expert, at CGI. While…

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ConvertKit’s December 2020 Deliverability Report

convertkit’s-december-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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4 Steps to Sell Digital Products & Make Money Online Fast

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“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and…

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You don’t need a giant email list for a successful launch

you-don’t-need-a-giant-email-list-for-a-successful-launch

Jump ahead Corey Haines and finding proof of concept Louis Nicholls sells out on the pre-launch Samar Owais and the value of testing before trying Erin Flynn moves from workshops to a signature course Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales. We’ve found…

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Deliverability in 2020: A Look Back

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Between a global pandemic, the most controversial presidential election in US history, and a seemingly endless surge of important issues making headlines, 2020 delivered email marketers the perfect email storm. Some were able to weather the storm, even with the smallest of sea-faring ships, while others ended up shipwrecked along the shores of Inbox Island. Despite hoping life would return to normal after a few…

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Holiday Marketing Quarterly: First Quarter 2021 Checklist

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Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…

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Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers

don’t-wait-until-spring-to-clean-up:-two-must-do-tips-for-email-marketers

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email? Are you removing bad data, like addresses…

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6 insider secrets for creating and selling fonts online

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Jump ahead It’s easy for anyone to create and sell fonts online 6 secrets to creating and selling fonts online How to set up fonts in your ConvertKit Commerce store Teela Cunningham spent every day as a graphic designer at an agency wondering if her days as an artist were numbered. With a creative director that constantly rejected her designs, she felt squeezed in both…

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