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Am I Hitting the Inbox? KPIs to Monitor

am-i-hitting-the-inbox?-kpis-to-monitor

As conversations continue about how to market in a privacy-first digital environment, questions abound around the best way to measure email success. The KPIs that were once your main indicators all was well have shifted, making running and optimizing an email program that much harder. Getting to the inbox is hard enough as it is. Now privacy policies, like Apple's MPP, take away the effectiveness

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Webbula: What Are the Top 3 Reasons You Love Working in Email Marketing?

webbula:-what-are-the-top-3-reasons-you-love-working-in-email-marketing?

Along with 10 other email experts, I share my top 3 reasons why I love working our industry. For me, it comes down to: Loving the constant evolution of the channel and the fact that there’s always something new to talk about Enjoying the emphasis on data and insights, in addition to the art aspects of email marketing The people, who really are extraordinarily friendly

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How to be successful with brand sponsorships as a creator: Top tips from Justin Moore

how-to-be-successful-with-brand-sponsorships-as-a-creator:-top-tips-from-justin-moore

There has never been a better time to be a content creator. Content creation has exploded in recent years. But with revenues on the uptrend, it’s important to be aware of the significant wealth distribution gap in the industry. Sponsorship Coach and Founder of Creator Wizard, Justin Moore, is an expert at helping creators earn a living doing what they love. Justin joins us on

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The 9 types of creators and the tools they use to scale their business

the-9-types-of-creators-and-the-tools-they-use-to-scale-their-business

Writers, teachers, filmmakers, artists… different types of creators have been around for longer than any of us can remember. Creator economy, however, is quite new. The term only became widely used in late 2020. The online tools we can access today to publish articles and videos, build communities, and sell digital products have democratized the world of creation. Getting your work and talent in front

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The ConvertKit Sponsor Network

the-convertkit-sponsor-network

The ConvertKit Sponsor Network is our newest service that will be an extension of your creator business, helping you source, negotiate, and manage sponsorship deals to help you grow your revenue without doing more work or additional hiring. When creators sell digital products, offer coaching or courses, or write a paid newsletter, they are earning a living online. But did you know that these sorts

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How creators start (or end) their days to maximize creativity and prevent burnout

how-creators-start-(or-end)-their-days-to-maximize-creativity-and-prevent-burnout

Structuring your days as a full-time creator isn’t as cut-and-dry as you might think. You want the freedom and flexibility of being your own boss, but you have a lot on your plate (and a never-ending to-do list.) You want to work hard and earn a great salary, but without spreading yourself too thin (to the point of becoming burnt out.) You want time for

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How to create an airtight contract for your creator business

how-to-create-an-airtight-contract-for-your-creator-business

Imagine this: you’ve been creating stellar YouTube content for the past two years. You open your email and see you’ve received a collaboration proposal from a well-known brand. You’re excited, and after reading their proposal, you get on a call and enter into a verbal agreement around deliverables and pricing. You do your part, but when you follow up with them for your payment—radio silence.

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How to Explain SPF in Plain English

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The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be in place for successful mail delivery.  But let’s face it:

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BIMI support coming to Apple OS/iOS16 this FALL!

bimi-support-coming-to-apple-os/ios16-this-fall!

NEWS BREAK! Have you heard the BIMI news yet?! No?! Well, it was subtle, but the infographic on the BIMI Group's website detailing out the participaing providers had a little change in the last couple of days. What was once three providers supporting BIMI is now 4! And guess who it is? Apple! Coming this fall (2022), MacOS/iOS16 will rollout their support for BIMI! Details

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Create Engaging Email Subscriber Journeys

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Understanding how different subscribers move through the subscriber lifecycle and what their needs are at each stage is critical to getting the right messaging in front of them. In this interview with Unlayer, I talk about the subscriber lifecycle and automated subscriber journeys, answering questions such as: Out of the 5 stages (Acquisition, Consideration, Purchase, Retention, Re-engagement), which one matters the most in the subscriber

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Whose ID reigns supreme? Digiday assesses the top 10 ID alternatives

whose-id-reigns-supreme?-digiday-assesses-the-top-10-id-alternatives

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

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Creator collaborations: the what, why, and how + examples to inspire you

creator-collaborations:-the-what,-why,-and-how-+-examples-to-inspire-you

The journey of a professional creator can be lonely and exhausting. You rely on social media to reach your followers and attract new ones. You count on SEO to give you an organic search boost. You build lead magnets and send newsletters to nurture your subscribers. And you do all of it on your own. But thanks to creator collaborations, it doesn’t have to be

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Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands

finding-success-with-sms:-top-7-marketing-campaigns-from-ecommerce-brands

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

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