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Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

AI email automation is reshaping the email marketing industry. Learn more about AI-based email marketing, how it works, and its benefits for your business. The post AI-Based Email Marketing appeared first on SendGrid.

From advanced email personalization tactics made possible by Artificial Intelligence to ongoing changes in authentication protocols and compliance legislation, email deliverability has come a long way since the very first email was sent back in 1971. And yet, despite all the tools available to us, assessing and improving the vast range of factors that affect email deliverability can prove a real challenge. Still not sure…

Looking for the right marketing software that offers automation, campaign elements’ templates, analytics and more? Heard Mailchimp and ActiveCampaign are the best? Let’s see who’ll be the ultimate winner!

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…

Retail media networks are on the rise.   

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends…

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.” Today, Alyssa and Melissa break down some of their favorite examples. Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email…

Looking to tap into the multi-billion dollar photography industry? Then this guide will help you learn everything about how to make money as a photographer.

Realtors have diverse needs, but using a top real estate CRM is essential. Explore the top 10 real estate CRM software by value and need.

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

With ADHD, it can feel nearly impossible to focus on one task at a time and make forward progress. You feel like your brain is always on, thinking about the next big idea or how to accomplish everything at once. For creators with ADHD, to-do lists and content plans can feel like a neverending uphill battle. It can be tempting to either try doing everything…

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR…

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Looking for the best marketing automation app for Shopify? To save you both time and money, we’ve reviewed some of the best automation tools on the market.

The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales. Take Brennan Dunn of Create & Sell, who boosted his list growth by 9.9% through his referral…

Burnout has become a national conversation, as job-switching has reached historic highs. It affects all facets of our professional and personal lives, including our social, mental, and physical well-being. To help marketers recognize the signs of burnout and take action to alleviate them, the team at SparkPost has gathered their thoughts and tips, which I was honored to contribute to. We hope these ideas bring…