Dicas de e-mail para se preparar para uma alta temporada de vendas recorde


Os últimos meses do ano são um momento crítico para os profissionais de e-mail marketing. As marcas dependem muito do canal de e-mail para impulsionar o engajamento do cliente e a receita de vendas durante a alta temporada de vendas.  Mas aumentar o volume de envio nem sempre aumenta a receita. Os profissionais de marketing precisam de um plano mais eficaz.  Este ano, o planejamento

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How to Leverage Data Harmonization to Boost Your Sales and Marketing Performance


Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as useful as trying to squeeze blood from a turnip. Just ask anyone in sales or marketing. For your efforts to truly succeed, you need to make decisions based on what your customers and prospects want and need. But the only way

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Help! Am I Suffering from List Fatigue?


Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have a case of (dun dun dun…) list fatigue. If left unaddressed, list fatigue can take a major toll on your email program, and ultimately, your bottom line. Let’s dive deeper into what list fatigue is, how to fix it, and how

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Validity presenta soluciones premium de calidad de datos para los usuarios de Salesforce


Las dos últimas propuestas se integran perfectamente en la plataforma Salesforce, lo que permite a los usuarios evaluar y mejorar fácilmente la calidad de los datos del CRM Validity ha anunciado el lanzamiento de DeDuped y DemandTools Free edition, soluciones exclusivas para los usuarios de Salesforce sin coste alguno. La buena calidad de los datos son la base de las empresas eficientes, sin embargo, los datos

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Validity apresenta soluções premium de qualidade de dados para usuários do Salesforce


Os dois últimos lançamentos integram-se perfeitamente à plataforma Salesforce, permitindo que os usuários avaliem e melhorem facilmente a qualidade dos dados do CRM.  A Validity anunciou no Dreamforce 2022 o lançamento das edições DeDuped e DemandTools Free, duas soluções gratuitas e exclusivas para usuários do Salesforce.  Dados de boa qualidade são a base de negócios eficientes, mas os dados continuam a se deteriorar nos sistemas

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7 Salesforce Data Management Tips You Should Know


Salesforce is a powerful platform that can help businesses of all sizes manage their customer data. However, getting the most out of Salesforce requires understanding how to best manage your data. In this blog post, we’ll share seven tips for  Salesforce data management. By following these tips, you’ll be able to make the most of your Salesforce investment and improve your business’s bottom line. 1.

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Apple’s MPP Revisited: More Pain Points!


Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about to change forever. This was when Apple introduced Mail Privacy Protection (MPP), a suite of privacy measures that would automatically download email images (including tracking pixels) regardless of whether the recipient actually opened the email. This caused open rates to skyrocket—but

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3 dicas do que fazer e o que não fazer com conteúdo dinâmico


A caixa de entrada está mais lotada (e competitiva) do que nunca – e à medida em que os volumes de e-mail continuam a disparar, as expectativas dos assinantes estão mudando significativamente.  O público de hoje está carente de experiências altamente personalizadas das marcas que eles amam. Dito isso, os remetentes que confiam em conteúdo de e-mail genérico correm o risco de alienar os seus

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Where to Find Validity at Dreamforce 2022


T-minus one week until the biggest event in the global Salesforce community.   That’s right: Dreamforce is almost here! As a proud sponsor of the event, Validity is shipping off to San Francisco from September 20–22 to share war stories and strategies for success with Trailblazers from all over the world. Like you, we’re ready to geek out over speakers like Magic Johnson, Jane Goodall, and Matthew

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Guia do Iniciante para o Uso de Domínios em E-mail Marketing


Imagine que você está andando pelo corredor de refrigerantes no supermercado. Ao procurar uma bebida saborosa, você vê uma garrafa de refrigerante conhecido na cor marrom com um rótulo de plástico vermelho.  Sem pensar, você para e pega. Bum! Esse é o poder da marca.  A marca de uma empresa é o seu ativo mais valioso. Basta olhar para a Apple, cujo valor da marca

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Guía para principiantes sobre el uso de dominios en el marketing por correo electrónico


Imagina que estás en el supermercado caminando por el pasillo de refrescos. Mientras buscas una rica bebida, ves una botella de refresco conocida de tono marrón con una etiqueta de plástico de color rojo.  Sin pensarlo, te detienes y la tomas. ¡Pum! Ese es el poder de la marca.   La marca de una empresa es su activo más valioso. Solo mira a Apple: el valor

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Como explicar o que é SPF em bom português


O mundo do e-mail tem a sua cota de maçãs podres.  Os ataques de phishing e spoofing dispararam nos últimos anos. E, infelizmente, remetentes com mau comportamento estão ficando mais espertos e mais perigosos a cada dia.  Os provedores de e-mail e provedores de serviços de Internet responderam a essas ameaças crescentes exigindo que certas medidas de autenticação fossem implementadas para uma entrega de e-mail bem-sucedida.  Mas

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Cómo explicar SPF en buen español


El mundo del correo electrónico tiene su cuota de manzanas podridas.  La cantidad de ataques de phishing (robo de información) y spoofing (suplantación de identidad) se ha disparado en los últimos años. Y, desafortunadamente, los malvados responsables se vuelven cada día más inteligentes y peligrosos.  Los proveedores de buzones de correo y los proveedores de servicios de Internet han respondido a estas crecientes amenazas exigiendo la implementación

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The Importance of Cleaning Dirty Data for Improved Operations and Customer Success


Imagine trying to cross the ocean with a boat that has holes in it. You’ll get wet. You might even sink. You certainly won’t make it across smoothly. The chances of this happening are quite small, as any sensible person would thoroughly check their boat before embarking on such an endeavor. But what about the CRM data your business uses to contact leads, segment customers

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Email Tips to Prepare for a Record-Breaking Peak Sales Season


Most marketers know Q4 ‘tis the season they’re told to “send more email!” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period.   But increasing sending volume doesn’t always increase revenue. Marketers need a more effective plan.   This year, planning ahead is especially important

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What is Data Stewardship, and Why is it Important for Your Business?


Businesses rely more than ever on data to improve processes, increase revenue, and make strategic decisions. But with bigger dependency comes bigger risk. Poor data organization, low-quality data, and lack of data security can outbalance the opportunities data collection brings. On top of that, there is no point in gathering large sets of data if they’re not being put to action. So how do you

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6 Ways to Make Data Privacy Your Competitive Advantage


Customer data holds tremendous value. It empowers businesses to target marketing campaigns, predict sales trends, and improve products and services over time. But consumers are becoming increasingly wary of how their data is collected and used. In a recent study by KPMG, 86 percent of respondents said they feel a growing concern about data privacy. Data privacy laws are being created all over the world

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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Join Validity at Salesforce Connections 2022 


Let the countdown begin!  We’re just a few days away from the start of Salesforce Connections 2022.  From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders.  Where to find us   Attending the event? We’d love to chat. Here’s how to connect with the Validity team

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30 Questions to Ask Your Next Email Service Provider


Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail

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