Blog

4 Major Workforce Trends Impacting Your CRM

4-major-workforce-trends-impacting-your-crm

As renowned philosopher Kim Kardashian recently said, “It seems like nobody wants to work these days.” Could Kim be right? The past few years have been…unprecedented. (Sorry, I had to say it.) We’ve faced a global pandemic, a war, and some really, really high gas prices.   These shifts have massive impacts on where and how people work.   As we encounter new curveballs like inflation, layoffs

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Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands

finding-success-with-sms:-top-7-marketing-campaigns-from-ecommerce-brands

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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30 Questions to Ask Your Next Email Service Provider

30-questions-to-ask-your-next-email-service-provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

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Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how

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Breaking Down Brand Intelligence with MailCharts

breaking-down-brand-intelligence-with-mailcharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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7 Email List Hygiene Tips for a Post-MPP World

7-email-list-hygiene-tips-for-a-post-mpp-world

Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Validity data shows that pixel fires associated with the Apple proxy skyrocketed to approximately 70 percent of total device usage by last December. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way

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The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality

the-proof-is-in-the-profiling:-why-profiling-data-is-essential-to-maintaining-its-quality

Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning ideas that increase overall growth. But if the quality of your data is poor, it can have the opposite effect. A strong data quality plan is crucial to your business’s success—and the best place to start is with data profiling. Let’s…

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Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

think-like-an-email-expert:-how-to-troubleshoot-dkim-alignment-failures

Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent of cyberattacks start with email, keeping your email program secure has never been more important.   This starts with email authentication.   Email authentication is a sender’s best defense against phishing and spoofing attacks.  But it isn’t foolproof. Ultimately, mailbox providers (MBPs) like Gmail, Yahoo, and…

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Key Email Differences Around the World

key-email-differences-around-the-world

For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your email marketing strategy to accommodate unique regional variances. Let’s explore…

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4 Outdated Email Practices to Avoid

4-outdated-email-practices-to-avoid

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way. But staying complacent in this climate is a surefire way to lose out to competitors who are finding…

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5 Pre-Send Tips to Optimize Your Email Performance

5-pre-send-tips-to-optimize-your-email-performance

The inbox is growing more crowded every day. For email marketing campaigns to be successful, they must stand out, provide value, and engage readers. This is where email optimization comes in. Pre-send optimization is one of the most effective ways to boost your email performance. But because it can be a complicated and time-consuming process, it is often overlooked by email marketers. Luckily, there are…

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Join Validity at Adobe Summit 2022!

join-validity-at-adobe-summit-2022!

Let the countdown begin! Adobe Summit 2022 is less than two weeks away—and we hope to see you there. Validity is thrilled to be a sponsor of this exciting virtual event. From March 15–17, we’re joining other experience-makers around the world (including some celebrity faces and well-known brand leaders) at the Summit to learn, be inspired, and build lasting connections. Attendees will leave the Summit…

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What Your Sender Score Says About You

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Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up in the spam folder—or blocked entirely. Luckily, your Sender Score can help you understand your sender reputation, learn how to improve it, and provide you with key insights needed to reach the inbox. Let’s dive deeper into what your Sender Score…

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Top 5 Ways Poor Data Quality is Sabotaging Businesses in 2022

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Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the quality of the data driving these decisions that determines if you’re driving in the right direction—or off a cliff.   When organizations don’t show their CRM data the love and attention it deserves (by keeping it clean and up to date),…

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Go-to Steps to Attract, Coach, and Retain Top Sales Talent

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The sales team is a vital part of any company. Its members play a big role in driving revenue, building customer relationships, and establishing your company’s reputation. Therefore, it’s crucial to attract the right talent to your company and hold on to the top performers—especially in the current job market. Let’s dive into how you can attract, coach, and retain top sales talent. The talent…

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10 Expert Predictions for Email in 2022

10-expert-predictions-for-email-in-2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

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6 Tips to Power Up Your Email Preference Center

6-tips-to-power-up-your-email-preference-center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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Validity’s Top Blog Posts of 2021

validity’s-top-blog-posts-of-2021

 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs…  Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.   We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break.  But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to…

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