CRM Data Administration

The Importance of Cleaning Dirty Data for Improved Operations and Customer Success

the-importance-of-cleaning-dirty-data-for-improved-operations-and-customer-success

Imagine trying to cross the ocean with a boat that has holes in it. You’ll get wet. You might even sink. You certainly won’t make it across smoothly. The chances of this happening are quite small, as any sensible person would thoroughly check their boat before embarking on such an endeavor. But what about the CRM data your business uses to contact leads, segment customers

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How the Great Resignation is Affecting Your Data

how-the-great-resignation-is-affecting-your-data

Earlier this year, an unprecedented number of professionals quit their jobs or stepped into new roles in response to the pandemic. This initial wave of resignations resulted in an ongoing trend of employees leaving their jobs, more commonly referred to as the “Great Resignation.” Resignations initially picked up steam in April and stayed high throughout the remainder of 2021. Nearly four and a half million…

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4 Ways Admins Can Encourage CRM Adoption

4-ways-admins-can-encourage-crm-adoption

As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data entering the CRM. (Low-quality CRM data causes annual revenue losses…

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