CRM data

Top 5 Ways Poor Data Quality is Sabotaging Businesses in 2022


Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the quality of the data driving these decisions that determines if you’re driving in the right direction—or off a cliff.   When organizations don’t show their CRM data the love and attention it deserves (by keeping it clean and up to date),…

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