Data Quality

Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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How the Great Resignation is Affecting Your Data

how-the-great-resignation-is-affecting-your-data

Earlier this year, an unprecedented number of professionals quit their jobs or stepped into new roles in response to the pandemic. This initial wave of resignations resulted in an ongoing trend of employees leaving their jobs, more commonly referred to as the “Great Resignation.” Resignations initially picked up steam in April and stayed high throughout the remainder of 2021. Nearly four and a half million…

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4 Ways Admins Can Encourage CRM Adoption

4-ways-admins-can-encourage-crm-adoption

As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data entering the CRM. (Low-quality CRM data causes annual revenue losses…

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Introducing DemandTools: the V Release

introducing-demandtools:-the-v-release

For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a brand-new version of DemandTools: the V Release. The COVID-19 pandemic exposed flaws in CRM and software practices, and for many businesses, this shed light on the need to better collect and protect customer data. A study from ITProPortal shows the pandemic…

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