Email Deliverability

What are honeypots? An email marketing secret weapon!

what-are-honeypots?-an-email-marketing-secret-weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers…in a way. But let’s start at the beginning. What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data (on a network site, for example) appearing to be…

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How do I achieve DMARC compliance?

how-do-i-achieve-dmarc-compliance?

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication setup process is identifier alignment, often seen in non-compliant mail…

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Email marketers need to understand how mailbox providers (MBPs) work. Do you?

email-marketers-need-to-understand-how-mailbox-providers-(mbps)-work.-do-you?

Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter your email into the appropriate place, be it the proper tab, the spam folder, or the inbox in general. Marketers who are serious about their email ROI are also serious about their deliverability, and by using email analytics, you can start…

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Email Experts Series: Free Email Infrastructure Tips

email-experts-series:-free-email-infrastructure-tips

The best things in life are free, and thus we asked a couple of our most savvy email experts to list and explain some of the best free email development features in this edition of our Email Experts Series. From unsubscribe headers making subscribers’ lives a little easier (helping you reduce your number of spam complaints) to branded links and images to keep your sender…

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Email on Tap Episode 18, with Marcel Becker, Director of Product Management, Verizon Media

email-on-tap-episode-18,-with-marcel-becker,-director-of-product-management,-verizon-media

Verizon Media is one of the largest inbox providers in the world, and Anthony Chiulli, our director of product marketing, was lucky enough to be able to talk directly with Marcel Becker, Verizon Media’s director of product management, at a recent email industry event for our Email on Tap video series. Marcel has deep insight into how the email industry works, and how email marketers…

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Join us in Chicago for the Global Sender Summit on May 14!

join-us-in-chicago-for-the-global-sender-summit-on-may-14!

If you love something, don’t let it go, that’s our motto. Not really, actually, but it does explain why we are doing another Global Sender Summit. Our inaugural Global Sender Summit in Amsterdam was such a great gathering of sophisticated senders and forward-thinking email geeks. Since international travel isn’t always an easy thing to do, we thought it was time to bring it closer to…

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Email Experts Series: Understanding ESP Migration

email-experts-series:-understanding-esp-migration

There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic in the industry. Which ESPs provide which services, do they impact your deliverability, how do you decide which one is right for you? After those questions comes an even harder one: How should I migrate from one ESP to another without…

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What you need to know about Gmail’s updated Sender Guidelines.

what-you-need-to-know-about-gmail’s-updated-sender-guidelines.

It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong tab, or increased spam folder placement. It’s hard to say exactly why some of these things happen, as the filters are always being tuned based on the mail actively being sent to the mailbox provider (MBP) at any given time. However,…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a recipient well-targeted, or several other potential things marketers lean on…

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Your email deliverability depends on engaging content.

your-email-deliverability-depends-on-engaging-content.

*Editor’s note: This post is brought to you by a guest blogger, Cheyenne Ng of Zembula!* Getting trapped in the spam folder is one of a marketer’s worst nightmares. After all, we spend countless hours crafting our email campaigns, and for them to fall on deaf ears, so to speak, is really unfortunate. Deliverability is a fickle beast. As many as 15% of emails never…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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What are our predictions for email marketing and deliverability in 2020?

what-are-our-predictions-for-email-marketing-and-deliverability-in-2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for the wicked, and if you want to stay at the…

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

  How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the customer experience, be it during, before, and after a…

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You’re not seeing things. Gmail’s email filtering is a bit off lately.

you’re-not-seeing-things-gmail’s-email-filtering-is-a-bit-off-lately.

  Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve seen something similar or know what’s going on with…

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting…

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Update: Google Postmaster Tools outage still an issue

update:-google-postmaster-tools-outage-still-an-issue

Update, December 16: According to the data we can see funneled into our platform via GPT, while data from December 10-12 is still missing, more recent data is appearing as usual. While not fully resolved, it looks like they’re getting back on track. On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed…

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