Email Marketing

What are our predictions for email marketing and deliverability in 2020?

what-are-our-predictions-for-email-marketing-and-deliverability-in-2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […] The post What are our predictions for email marketing…

Read More »

Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […] The post Email on Tap Episode 17, with Dan…

Read More »

You’re not seeing things. Gmail’s email filtering is a bit off lately.

you’re-not-seeing-things-gmail’s-email-filtering-is-a-bit-off-lately.

Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […] The post You’re not seeing things. Gmail’s email filtering…

Read More »

Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […] The post Email Experts Series: Ways to Monitor Inbox…

Read More »

How did 2019’s late holiday season affect e-retailer emails?

how-did-2019’s-late-holiday-season-affect-e-retailer-emails?

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […] The post How did 2019’s late holiday season affect…

Read More »

The Year in Email 2019

the-year-in-email-2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […] The post The Year in Email 2019 appeared first…

Read More »

The sun really should set on some email addresses.

the-sun-really-should-set-on-some-email-addresses.

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […] The post The sun really should set on some…

Read More »

How do I implement DMARC and enable BIMI?

how-do-i-implement-dmarc-and-enable-bimi?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […]

Read More »

Email Experts Series: BIMI 101

email-experts-series:-bimi-101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

Read More »

Ask LB: When should I be seed testing?

ask-lb:-when-should-i-be-seed-testing?

Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]

Read More »

250ok Design adds iOS 13 previews: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

250ok-design-adds-ios-13-previews:-iphone-11,-iphone-11-pro,-and-iphone-11-pro-max

As many of you may know, Apple released the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max devices in September, alongside its new operating system, iOS 13. There’s good news for email marketers: Aside from the introduction of Dark Mode, the form factors of the new iPhones are on par with the […]

Read More »

Non-human interaction informing your deliverability? Read this.

non-human-interaction-informing-your-deliverability?-read-this.

Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […] The post Non-human interaction informing your deliverability? Read this.…

Read More »

Email Experts Series: The Ultimate Blacklist Primer

email-experts-series:-the-ultimate-blacklist-primer

It’s the stuff of nightmares to any email marketer: blacklists. When you find yourself on one, you ask yourself a lot of questions, like how did this happen? What happens now? Can I get off it? What’s in the box? Or perhaps you don’t ask any questions at all, because you’ve watched our newest Email […] The post Email Experts Series: The Ultimate Blacklist Primer…

Read More »

Don’t follow the flock: Why marketers should try new things.

don’t-follow-the-flock:-why-marketers-should-try-new-things.

**Editor’s note: We’re happy to share another guest blog from one of our partners! This time, we bring you an original post from Kimberly de Silva from Mapp.** Often, the longer you are in business, the more reluctant you are to change. We all know that person at the company who says, “But we’ve always […] The post Don’t follow the flock: Why marketers should…

Read More »
>