Email Optimization

What are our predictions for email marketing and deliverability in 2020?

what-are-our-predictions-for-email-marketing-and-deliverability-in-2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting…

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Email Experts Series: BIMI 101

email-experts-series:-bimi-101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

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How do I seed test my triggered email?

how-do-i-seed-test-my-triggered-email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]

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Ask LB: When should I be seed testing?

ask-lb:-when-should-i-be-seed-testing?

Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]

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250ok Design adds iOS 13 previews: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

250ok-design-adds-ios-13-previews:-iphone-11,-iphone-11-pro,-and-iphone-11-pro-max

As many of you may know, Apple released the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max devices in September, alongside its new operating system, iOS 13. There’s good news for email marketers: Aside from the introduction of Dark Mode, the form factors of the new iPhones are on par with the […]

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Email Experts Series: The Ultimate Blacklist Primer

email-experts-series:-the-ultimate-blacklist-primer

It’s the stuff of nightmares to any email marketer: blacklists. When you find yourself on one, you ask yourself a lot of questions, like how did this happen? What happens now? Can I get off it? What’s in the box? Or perhaps you don’t ask any questions at all, because you’ve watched our newest Email […] The post Email Experts Series: The Ultimate Blacklist Primer…

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