Email Strategy

Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

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How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […]

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The Year in Email 2019

the-year-in-email-2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

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The sun really should set on some email addresses.

the-sun-really-should-set-on-some-email-addresses.

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […] The post The sun really should set on some…

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How do I seed test my triggered email?

how-do-i-seed-test-my-triggered-email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]

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Ask LB: When should I be seed testing?

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Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]

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