Email Technology

We spend a lot of time talking about the configuration of SPF, DKIM, and DMARC records, because, well…they’re really important for good email deliverability. But what about the older strategies made obsolete due to the adoption of these standards, specifically Sender ID and DomainKey? Not all email marketers treat these solutions as things of the past. As the technology adoption life cycle demonstrates, it can…

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication setup process is identifier alignment, often seen in non-compliant mail…

The best things in life are free, and thus we asked a couple of our most savvy email experts to list and explain some of the best free email development features in this edition of our Email Experts Series. From unsubscribe headers making subscribers’ lives a little easier (helping you reduce your number of spam complaints) to branded links and images to keep your sender…

*Editor’s note: This post is brought to you by a guest blogger, Cheyenne Ng of Zembula!* Getting trapped in the spam folder is one of a marketer’s worst nightmares. After all, we spend countless hours crafting our email campaigns, and for them to fall on deaf ears, so to speak, is really unfortunate. Deliverability is a fickle beast. As many as 15% of emails never…

*Editor’s note: This post is brought to you by a guest blogger, Cheyenne Ng of Zembula!* Getting trapped in the spam folder is one of a marketer’s worst nightmares. After all, we spend countless hours crafting our email campaigns, and for them to fall on deaf ears, so to speak, is really unfortunate. Deliverability is […]

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […] The post Sweeping changes coming to 250ok’s email analytics…

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […]

Do you know your inbox placement rate (IPR)? If you don’t, yikes, we really need to talk. But if you do, have you wondered how it compares against other senders? We’re always thinking about things like this, so we did a big data dump and jumped right into it. We looked at global IPR over […]

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

As many of you may know, Apple released the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max devices in September, alongside its new operating system, iOS 13. There’s good news for email marketers: Aside from the introduction of Dark Mode, the form factors of the new iPhones are on par with the […]

Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […] The post Non-human interaction informing your deliverability? Read this.…