Email Verification & Marketing

How to Explain SPF in Plain English

how-to-explain-spf-in-plain-english

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be in place for successful mail delivery.  But let’s face it:

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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Breaking Down Brand Intelligence with MailCharts

breaking-down-brand-intelligence-with-mailcharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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Key Email Differences Around the World

key-email-differences-around-the-world

For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your email marketing strategy to accommodate unique regional variances. Let’s explore…

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5 Pre-Send Tips to Optimize Your Email Performance

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The inbox is growing more crowded every day. For email marketing campaigns to be successful, they must stand out, provide value, and engage readers. This is where email optimization comes in. Pre-send optimization is one of the most effective ways to boost your email performance. But because it can be a complicated and time-consuming process, it is often overlooked by email marketers. Luckily, there are…

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What Your Sender Score Says About You

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Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up in the spam folder—or blocked entirely. Luckily, your Sender Score can help you understand your sender reputation, learn how to improve it, and provide you with key insights needed to reach the inbox. Let’s dive deeper into what your Sender Score…

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Real-Time Validation APIs: How to Prevent Theft in the New Year

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When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it can also put your company at risk? Theft is a common problem with real-time validation APIs. Preparing your business to deal with theft can help you protect your data, save money, and prevent future attacks. While you’ve been focused on growing…

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Are You Rickrolling Your Email Subscribers?

are-you-rickrolling-your-email-subscribers?

Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.” While Rickrolling is an effective way to troll your…

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Apple MPP Adoption is Ripening Rapidly

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After two weeks of Apple’s Mail Privacy Protection (MPP), we are seeing early indicators of the impact it is having. In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with…

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The State of Email in APAC

the-state-of-email-in-apac

Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients’ IP addresses, will further complicate email marketers’ lives as they start to lose important behavioural data points. In…

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Ethical & Exceptional Email: How to Rank Top for Both

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Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. It’s being presented as a challenge, but MPP also creates opportunities for progressive businesses. Transparent use of personal data builds stronger relationships,…

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Apple’s Mail Privacy Protection is Here

apple’s-mail-privacy-protection-is-here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes,…

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The Do’s and Don’ts of Seed Testing

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While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important to consider the “big picture” when tracking the success of your email program. Seeding your email campaigns—or sending your campaigns to a list of test email addresses—can help you to see the big picture by allowing you to get a sense…

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Top 3 Ways to Avoid Email Spoofing Attacks

top-3-ways-to-avoid-email-spoofing-attacks

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. It should come as no surprise that nefarious characters have been emboldened by the crisis and are getting in on…

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Around the World in Data Privacy

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Our July 7th State of Email Live webinar was truly a global affair. Validity’s Tori Garcia, Danielle Gallant, Sophie Jean, Rafael Viana, and Sandra Schubert joined us to discuss all things data privacy in different parts of the world. Before embarking on our world tour, we had the privilege of hosting Karie Burt, Chief Data & Privacy Officer from MeritB2B. She shared her insights on…

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Email: The Swiss Army Knife of Marketing

email:-the-swiss-army-knife-of-marketing

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. However, Anna showed us that this success…

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Top 6 Tips for Communicating With Consumers During a Natural Disaster

top-6-tips-for-communicating-with-consumers-during-a-natural-disaster

Natural disasters aren’t going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent years. While you cannot control the severity or frequency of natural disasters, you can control how you handle your communication with consumers. You might be asking yourself, what does this have to do with email? The answer is: a lot more…

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