Email Verification & Marketing

5 Ways Email Marketers Avoid Getting on a Gmail Blocklist


In 2021, Gmail accounted for 36.5 percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. So, it stands to reason that the last thing you want is to end up on a Gmail blocklist. What is a blocklist, anyway? A blocklist is a list of IP addresses

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Consejos de correo electrónico para prepararse para una temporada alta de ventas sin precedentes


La mayoría de los profesionales de marketing saben que el cuarto trimestre es la temporada en la que se les dice “envíen más correos electrónicos”. Los últimos meses del año son un momento crítico para los profesionales de marketing por correo electrónico. Las marcas dependen en gran medida del canal de correo electrónico para impulsar la interacción del cliente y los ingresos por ventas durante

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Top Ways to Save Time as an Email Marketer


Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters.

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Expert Strategies for Email Success in a Post-MPP World


In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. We spoke with two of these senders in our most recent edition of State of Email Live: Michael Cabral from women’s fashion retailer J.Jill, and Tal Goren from digital gaming business Rank Interactive. Both senders knew MPP would affect

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Dicas de e-mail para se preparar para uma alta temporada de vendas recorde


Os últimos meses do ano são um momento crítico para os profissionais de e-mail marketing. As marcas dependem muito do canal de e-mail para impulsionar o engajamento do cliente e a receita de vendas durante a alta temporada de vendas.  Mas aumentar o volume de envio nem sempre aumenta a receita. Os profissionais de marketing precisam de um plano mais eficaz.  Este ano, o planejamento

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Apple’s MPP Revisited: More Pain Points!


Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about to change forever. This was when Apple introduced Mail Privacy Protection (MPP), a suite of privacy measures that would automatically download email images (including tracking pixels) regardless of whether the recipient actually opened the email. This caused open rates to skyrocket—but

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3 dicas do que fazer e o que não fazer com conteúdo dinâmico


A caixa de entrada está mais lotada (e competitiva) do que nunca – e à medida em que os volumes de e-mail continuam a disparar, as expectativas dos assinantes estão mudando significativamente.  O público de hoje está carente de experiências altamente personalizadas das marcas que eles amam. Dito isso, os remetentes que confiam em conteúdo de e-mail genérico correm o risco de alienar os seus

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Guia do Iniciante para o Uso de Domínios em E-mail Marketing


Imagine que você está andando pelo corredor de refrigerantes no supermercado. Ao procurar uma bebida saborosa, você vê uma garrafa de refrigerante conhecido na cor marrom com um rótulo de plástico vermelho.  Sem pensar, você para e pega. Bum! Esse é o poder da marca.  A marca de uma empresa é o seu ativo mais valioso. Basta olhar para a Apple, cujo valor da marca

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Guía para principiantes sobre el uso de dominios en el marketing por correo electrónico


Imagina que estás en el supermercado caminando por el pasillo de refrescos. Mientras buscas una rica bebida, ves una botella de refresco conocida de tono marrón con una etiqueta de plástico de color rojo.  Sin pensarlo, te detienes y la tomas. ¡Pum! Ese es el poder de la marca.   La marca de una empresa es su activo más valioso. Solo mira a Apple: el valor

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Como explicar o que é SPF em bom português


O mundo do e-mail tem a sua cota de maçãs podres.  Os ataques de phishing e spoofing dispararam nos últimos anos. E, infelizmente, remetentes com mau comportamento estão ficando mais espertos e mais perigosos a cada dia.  Os provedores de e-mail e provedores de serviços de Internet responderam a essas ameaças crescentes exigindo que certas medidas de autenticação fossem implementadas para uma entrega de e-mail bem-sucedida.  Mas

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Cómo explicar SPF en buen español


El mundo del correo electrónico tiene su cuota de manzanas podridas.  La cantidad de ataques de phishing (robo de información) y spoofing (suplantación de identidad) se ha disparado en los últimos años. Y, desafortunadamente, los malvados responsables se vuelven cada día más inteligentes y peligrosos.  Los proveedores de buzones de correo y los proveedores de servicios de Internet han respondido a estas crecientes amenazas exigiendo la implementación

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

baby-come-back:-5 tips-to-plan-a-winning-re-engagement-campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and watch your engagement rates suffer. However, you may not

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Breaking Down Brand Intelligence with MailCharts


Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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Key Email Differences Around the World


For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your email marketing strategy to accommodate unique regional variances. Let’s explore…

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5 Pre-Send Tips to Optimize Your Email Performance


The inbox is growing more crowded every day. For email marketing campaigns to be successful, they must stand out, provide value, and engage readers. This is where email optimization comes in. Pre-send optimization is one of the most effective ways to boost your email performance. But because it can be a complicated and time-consuming process, it is often overlooked by email marketers. Luckily, there are…

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What Your Sender Score Says About You


Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up in the spam folder—or blocked entirely. Luckily, your Sender Score can help you understand your sender reputation, learn how to improve it, and provide you with key insights needed to reach the inbox. Let’s dive deeper into what your Sender Score…

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Real-Time Validation APIs: How to Prevent Theft in the New Year


When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it can also put your company at risk? Theft is a common problem with real-time validation APIs. Preparing your business to deal with theft can help you protect your data, save money, and prevent future attacks. While you’ve been focused on growing…

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Are You Rickrolling Your Email Subscribers?


Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.” While Rickrolling is an effective way to troll your…

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Apple MPP Adoption is Ripening Rapidly


After two weeks of Apple’s Mail Privacy Protection (MPP), we are seeing early indicators of the impact it is having. In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with…

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