What you need to know about Gmail’s updated Sender Guidelines.


It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong tab, or increased spam folder placement. It’s hard to say exactly why some of these things happen, as the filters are always being tuned based on the mail actively being sent to the mailbox provider (MBP) at any given time. However,…

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You’re not seeing things. Gmail’s email filtering is a bit off lately.


  Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve seen something similar or know what’s going on with…

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