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How to Leverage Data Harmonization to Boost Your Sales and Marketing Performance

how-to-leverage-data-harmonization-to-boost-your-sales-and-marketing-performance

Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as useful as trying to squeeze blood from a turnip. Just ask anyone in sales or marketing. For your efforts to truly succeed, you need to make decisions based on what your customers and prospects want and need. But the only way

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3 dicas do que fazer e o que não fazer com conteúdo dinâmico

3-dicas-do-que-fazer-e-o-que-nao-fazer-com-conteudo-dinamico

A caixa de entrada está mais lotada (e competitiva) do que nunca – e à medida em que os volumes de e-mail continuam a disparar, as expectativas dos assinantes estão mudando significativamente.  O público de hoje está carente de experiências altamente personalizadas das marcas que eles amam. Dito isso, os remetentes que confiam em conteúdo de e-mail genérico correm o risco de alienar os seus

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4 Outdated Email Practices to Avoid

4-outdated-email-practices-to-avoid

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way. But staying complacent in this climate is a surefire way to lose out to competitors who are finding…

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Validity’s Top Blog Posts of 2021

validity’s-top-blog-posts-of-2021

 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs…  Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.   We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break.  But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to…

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4 Surprising Data Points Email Marketers Should See Before Black Friday

4-surprising-data-points-email-marketers-should-see-before-black-friday

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect senders long after they’ve packed up the decorations—and most don’t…

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