Videos

Email Experts Series: Free Email Infrastructure Tips

email-experts-series:-free-email-infrastructure-tips

The best things in life are free, and thus we asked a couple of our most savvy email experts to list and explain some of the best free email development features in this edition of our Email Experts Series. From unsubscribe headers making subscribers’ lives a little easier (helping you reduce your number of spam complaints) to branded links and images to keep your sender…

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Email on Tap Episode 18, with Marcel Becker, Director of Product Management, Verizon Media

email-on-tap-episode-18,-with-marcel-becker,-director-of-product-management,-verizon-media

Verizon Media is one of the largest inbox providers in the world, and Anthony Chiulli, our director of product marketing, was lucky enough to be able to talk directly with Marcel Becker, Verizon Media’s director of product management, at a recent email industry event for our Email on Tap video series. Marcel has deep insight into how the email industry works, and how email marketers…

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Email Experts Series: Understanding ESP Migration

email-experts-series:-understanding-esp-migration

There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic in the industry. Which ESPs provide which services, do they impact your deliverability, how do you decide which one is right for you? After those questions comes an even harder one: How should I migrate from one ESP to another without…

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […]

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

  How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the customer experience, be it during, before, and after a…

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting…

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Email on Tap Episode 16, with Lacy Surber, Marketing Cloud Customer Success, Senior Manager, Salesforce

email-on-tap-episode-16,-with-lacy-surber,-marketing-cloud-customer-success,-senior-manager,-salesforce

We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap. To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing […] The post Email on Tap Episode 16, with Lacy…

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Email Experts Series: BIMI 101

email-experts-series:-bimi-101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

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Email Experts Series: The Ultimate Blacklist Primer

email-experts-series:-the-ultimate-blacklist-primer

It’s the stuff of nightmares to any email marketer: blacklists. When you find yourself on one, you ask yourself a lot of questions, like how did this happen? What happens now? Can I get off it? What’s in the box? Or perhaps you don’t ask any questions at all, because you’ve watched our newest Email […] The post Email Experts Series: The Ultimate Blacklist Primer…

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