A/B split test

How to Split Test Subject Lines Like a Newsletter with 2.5 Million Subscribers

how-to-split-test-subject-lines-like-a-newsletter-with-2.5-million-subscribers

Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a…

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Email Split Tests You Can Set Up in 1 Minute

email-split-tests-you-can-set-up-in-1-minute

In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their…

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The Ultimate Guide to Email A/B Testing

the-ultimate-guide-to-email-a/b-testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

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