A/B testing

The Ultimate Guide to Email A/B Testing

the-ultimate-guide-to-email-a/b-testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

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